5 Effortless Ways to Make Your Content SEO Friendly

5 Effortless Ways to Make Your Content SEO Friendly

One of the primary goals of online content is to nail search engine optimization (SEO). There are a metric ton of websites, fly-by-night companies, and SEO-based companies that want you to think it takes money to rank on search engines. And they would be wrong. We’re here to tell you two things: SEO doesn’t have to cost you money, and it doesn’t have to be confusing. In fact, we’re going to share five effortless tips you can use to make your content SEO friendly. Continue reading “5 Effortless Ways to Make Your Content SEO Friendly”

Pricing Your eBook: How Much Should I Charge?

Pricing Your eBook: How Much Should I Charge?

Writing a book is hard work. It doesn’t matter how much you love the craft; the process of brainstorming, writing, polishing, and publishing is tough. It’s even harder as an independent author because you and you alone are taking on the responsibilities of author, publisher, and marketer. And one of the toughest decisions you’ll face is how much to charge for your e-book. Continue reading “Pricing Your eBook: How Much Should I Charge?”

Creating a Content Strategy: Why a Content Schedule Matters

Creating a Content Strategy: Why a Content Schedule Matters

You’re a smart person. You understand the how and why behind content. You see how it can expand your professional reach, establish authority, bridge engagement, and even morph into a lean, mean marketing machine. You’re all about it! Maybe you’ve started a blog or are guest posting on major websites in your industry. Maybe you’re venturing into the creation of infographics and articles for social media engagement. You’re on the right track, but chances are you’re overlooking one crucial content strategy component: a content calendar or schedule. Continue reading “Creating a Content Strategy: Why a Content Schedule Matters”

Editing vs. Proofreading

Editing vs. Proofreading

In today’s world, we often interchange words with similar meanings. As time slips by, the distinctions between these words begin to vanish. One such example is that of the terms “proofreading” and “editing.”

These two words are interchanged so often that we find many thinking editing services are merely proofreading services. So, is there really a difference between editing and proofreading? Continue reading “Editing vs. Proofreading”

5 Reasons Every Independent Author Should Have a Website

5 Reasons Every Independent Author Should Have a Website

In our ongoing content creation series, we’ve covered the basics of planning a content strategy in detail. You’ve probably noticed that unlike many of the copywriting agencies on the Internet, we’ve touched on how each element of content creation applies in principle to independent authors. One of the questions we often hear is, “Why should I [as an indie author] care about a content strategy and content marketing?” Our answer is simple, “Because every independent author should have a website.” Continue reading “5 Reasons Every Independent Author Should Have a Website”

Creating a Content Strategy: Finding and Nailing Your Voice

Creating a Content Strategy: Finding and Nailing Your Voice

It’s easy to get wrapped up in the technicalities of planning a content strategy. If you’re new to the world of content and copywriting, the entire process can seem overwhelming and confusing. Thankfully, you don’t have to face it alone. You can select a content creator and leverage teamwork to get things done. One of the most crucial elements your team will tackle in creating a content strategy is finding and nailing your voice. Continue reading “Creating a Content Strategy: Finding and Nailing Your Voice”

Fiction Writing: Jumpstarting Your Creativity

Fiction Writing: Jumpstarting Your Creativity

Fiction writing is hard work. Depending on your approach, it can be harder than non-fiction in numerous respects. It takes effort, planning, and dedication. It requires a thick skin. But most of all, it demands creativity and passion. Yet, even the most creative and passionate amongst us can run into troubles from writer’s block to the stall of procrastination. So, just how can we humble authors jumpstart our creativity? Continue reading “Fiction Writing: Jumpstarting Your Creativity”

Creating a Content Strategy: Picking a Content Theme

Creating a Content Strategy: Picking a Content Theme

We live in the age of the niche. Targeted marketing campaigns require an intimate understanding of our target audience coupled with a well-planned and consistent content theme. Our chosen theme needs to match our business and entice our audience. The truth is a content theme isn’t an element of only the copywriting world; it’s relevant to all lines of business from service and product offerings to independent authors. Continue reading “Creating a Content Strategy: Picking a Content Theme”

How to Tell a Great Story

How to Tell a Great Story

Storytelling is one of the most important elements of writing. It doesn’t matter if you’re an independent author writing fiction, a copywriter creating content for a business or a student writing a paper for school. Knowing how to tell a great story can make the difference between capturing and losing your audience. Continue reading “How to Tell a Great Story”

Should I Use a Pseudonym?

Should I Use a Pseudonym?

A pseudonym, also known as a pen name, is a fictitious or fake name. Pseudonyms have a rich heritage dating back to 1833. Mark Twain was a pen name wielded by the famous American author Samuel Clemens. Theodor Geisel, better recognized as Dr. Seuss, held three pen names; Dean Koontz, a famous novelist, held upwards to eleven! Many an author has opted to use one (or more) for various reasons. It’s perfectly natural to wonder, Should I use a pseudonym? Continue reading “Should I Use a Pseudonym?”