How to Create an E-Book Marketing Campaign

How to Create an E-Book Marketing Campaign

Today in publishing, if you don’t know how to market an e-book effectively, you might as well say sayonara to your book sales. The key to marketing your e-book successfully is having a plan. Planning out your marketing campaign is essential to making a profit.

Let’s face it; we live in an age where virtually anyone can write and produce an e-book at the touch a button. The number of books we have access to is skyrocketing daily, and there is a rapidly growing e-book database online. If you want to stay ahead of the curve and attract an audience to your book, not someone else’s with similar content, you need to focus on a marketing campaign. Continue reading “How to Create an E-Book Marketing Campaign”

5 Ways to Market your eBook on Google Plus

5 Ways to Market your eBook on Google Plus

In the realm of social media, Google+ has been the black sheep. Built by Google with the intent to meet and surpass Facebook, it has been “disparaged and shunned by much of the public.” The Google Plus network is primarily trafficked by professionals and individuals interested in networking or specific interests. Despite it not reaching the fame of Facebook and LinkedIn, it is still a good platform from which to market an e-book if you know how to use it. Continue reading “5 Ways to Market your eBook on Google Plus”

5 Ways to Market an eBook on Twitter

5 Ways to Market an eBook on Twitter

Twitter – it’s one of those marketing tools most people don’t utilize because it can be such a pain in the butt. From character limits to the seeming flood of spam users who follow just to get followed or advertise some product you have absolutely no interest in, it’s no wonder most indie authors shrug their shoulders and walk away. Who has time for that? Continue reading “5 Ways to Market an eBook on Twitter”

5 Ways to Market your eBook on Facebook

5 Ways to Market your eBook on Facebook

In the marathon to promote your e-book, is Facebook a tool you intend to use? Before you answer, and before we discuss five ways to market your e-book on Facebook, let’s talk fact. According to Mashable, Facebook is the most popular social network for all ages. Unlike other social media networks, it knows no generation limit. Millions of potential readers frequent Facebook every day, and this trend is still active. Continue reading “5 Ways to Market your eBook on Facebook”

When to Copyright Your eBook

When to Copyright Your eBook

One of the most frequently asked questions by new independent authors is, should I copyright my book before publishing it? It’s a relevant and important question because the last thing an author wants is their creative work being ripped off and pawned as someone else’s. But just when is the time to copyright your writing? Should you buy your own ISBNs, or stick to publishing via platforms dealing with them? Do ISBNs even hold weight? Continue reading “When to Copyright Your eBook”

Using Social Media to Market an eBook

Using Social Media to Market an eBook

Marketing your product is a tough job. And it’s even harder for artists, who are more suited to a free form, intuitive work style. How is such an individual – a writer, perhaps – who is used to less than conventional ways of doing things to sit down and focus on a strategy for showcasing their work to the masses when all they want to do is move on to the next project (or take a well-deserved respite)? Continue reading “Using Social Media to Market an eBook”

Pricing Your eBook: How Much Should I Charge?

Pricing Your eBook: How Much Should I Charge?

Writing a book is hard work. It doesn’t matter how much you love the craft; the process of brainstorming, writing, polishing, and publishing is tough. It’s even harder as an independent author because you and you alone are taking on the responsibilities of author, publisher, and marketer. And one of the toughest decisions you’ll face is how much to charge for your e-book. Continue reading “Pricing Your eBook: How Much Should I Charge?”

5 Reasons Every Independent Author Should Have a Website

5 Reasons Every Independent Author Should Have a Website

In our ongoing content creation series, we’ve covered the basics of planning a content strategy in detail. You’ve probably noticed that unlike many of the copywriting agencies on the Internet, we’ve touched on how each element of content creation applies in principle to independent authors. One of the questions we often hear is, “Why should I [as an indie author] care about a content strategy and content marketing?” Our answer is simple, “Because every independent author should have a website.” Continue reading “5 Reasons Every Independent Author Should Have a Website”

Should I Use a Pseudonym?

Should I Use a Pseudonym?

A pseudonym, also known as a pen name, is a fictitious or fake name. Pseudonyms have a rich heritage dating back to 1833. Mark Twain was a pen name wielded by the famous American author Samuel Clemens. Theodor Geisel, better recognized as Dr. Seuss, held three pen names; Dean Koontz, a famous novelist, held upwards to eleven! Many an author has opted to use one (or more) for various reasons. It’s perfectly natural to wonder, Should I use a pseudonym? Continue reading “Should I Use a Pseudonym?”

Is Kindle Unlimited Bad for Authors?

Is Kindle Unlimited Bad for Authors?

Indie authors and avid readers have been debating the good versus bad of Kindle Unlimited since its release. Readers love it because it’s like the Netflix of e-books. Authors aren’t so sure of its benefit because of the restrictions Amazon imposes. Is Kindle Unlimited bad for authors or does it have a positive side? Continue reading “Is Kindle Unlimited Bad for Authors?”