10 Ways to Improve Your Storytelling Skills

10 Ways to Improve Your Storytelling Skills

Ever since I was a kid, I have been a fan of daytime soap operas. I can remember coming home from school and watching my VHS taped show for the day. I would follow the storyline and thought that no matter how ridiculous the plot, whoever wrote the lines knew what they were doing.

Being a decent writer means that you are a decent storyteller, but why stop at decent? Improving your storytelling skills will strengthen your writing and make your work more attractive and relatable—two highly sought after elements in all wanted copywriters. Practice makes perfect. So here are ten exercises you can use to improve your storytelling swag: Continue reading “10 Ways to Improve Your Storytelling Skills”

5 Ways to Market your eBook on Google Plus

5 Ways to Market your eBook on Google Plus

In the realm of social media, Google+ has been the black sheep. Built by Google with the intent to meet and surpass Facebook, it has been “disparaged and shunned by much of the public.” The Google Plus network is primarily trafficked by professionals and individuals interested in networking or specific interests. Despite it not reaching the fame of Facebook and LinkedIn, it is still a good platform from which to market an e-book if you know how to use it. Continue reading “5 Ways to Market your eBook on Google Plus”

Don't Buy Cheap Copy

You Get What You Pay For

Editor’s Note: This post originally appeared on LinkedIn.

Mama said there’d be days like this, and she probably also warned you get what you pay for. In the world of writing – especially freelance writing – truer words have never been spoken. As the business or brand ordering content, you get what you pay for. And as the writer, well, sometimes – okay, most times – you don’t get paid what you’re worth.

A vicious storm is brewing atop the waves of the Internet. It’s been bubbling and brewing for some time like the witch’s brew of Macbeth. It’s an ugly and monstrous storm; a squall directly linked to the SEO-driven monsoon of mediocre material audiences around the globe are currently drowning in. Let’s face it; so many people want written content for practically free that quality has grown atrocious! Continue reading “You Get What You Pay For”

What is Copywriting?

What Is Copywriting?

Copywriting is a word all too often confused with copyrighting. We see inquiries where a potential client would like more information about our copywriting services, but somehow the word copyrighting gets into the mix. A sizeable chasm spans the rift between the act of copywriting and copyrighting. Just what is copywriting and how does it differ from copyrighting? Let’s find out! Continue reading “What Is Copywriting?”

5 Effortless Ways to Make Your Content SEO Friendly

5 Effortless Ways to Make Your Content SEO Friendly

One of the primary goals of online content is to nail search engine optimization (SEO). There are a metric ton of websites, fly-by-night companies, and SEO-based companies that want you to think it takes money to rank on search engines. And they would be wrong. We’re here to tell you two things: SEO doesn’t have to cost you money, and it doesn’t have to be confusing. In fact, we’re going to share five effortless tips you can use to make your content SEO friendly. Continue reading “5 Effortless Ways to Make Your Content SEO Friendly”

Creating a Content Strategy: Why a Content Schedule Matters

Creating a Content Strategy: Why a Content Schedule Matters

You’re a smart person. You understand the how and why behind content. You see how it can expand your professional reach, establish authority, bridge engagement, and even morph into a lean, mean marketing machine. You’re all about it! Maybe you’ve started a blog or are guest posting on major websites in your industry. Maybe you’re venturing into the creation of infographics and articles for social media engagement. You’re on the right track, but chances are you’re overlooking one crucial content strategy component: a content calendar or schedule. Continue reading “Creating a Content Strategy: Why a Content Schedule Matters”

Creating a Content Strategy: Identifying Your Target Audience

Creating a Content Strategy: Identifying Your Target Audience

Creating content minus a clear view of your audience is like throwing darts blindfolded; you might get lucky and make a bullseye, but chances are you’re hitting everything BUT the target. There’s a strong probability you aren’t even hitting the board. Planning a powerhouse content strategy begins with identifying your target audience.  Continue reading “Creating a Content Strategy: Identifying Your Target Audience”

Planning Your Content Strategy

Planning Your Content Strategy

It’s common to hear the terms “content strategy” and “content marketing” used interchangeably. In fact, it’s such a common occurrence the majority of small business owners have no idea their content strategy is not exactly the same thing as their content marketing strategy. When you work with a copywriter, copywriting agency, or content creator, the focus should be on your content strategy. After all, it’s a major part of the planning process. So just how do you plan a content strategy? Continue reading “Planning Your Content Strategy”

A Guide to Selecting a Content Creator

A Guide to Selecting a Content Creator

A few short weeks ago, we discussed how to spot a high-quality writer. We identified four anchor qualities of outstanding talent, and we talked a little about the importance of quality content. Now, we’d like to take the discussion to the next level and cover exactly how you can choose a copywriter or content service provider to meet your needs in this condensed guide to selecting a content creator. Continue reading “A Guide to Selecting a Content Creator”