Using Scripted Videos to Draw in Your Audience

Words are great. I love words. In some ways, you could say they are my life. But there is something to be said about the old adage, “A picture is worth a thousand words.” Is this to imply visuals trump words? I wouldn’t say so at all. The two work together, hand-in-hand, to create something that fully immerses us, engaging our imagination. Separately they are powerful but when joined we receive something completely different.

In today’s world, where information is so readily available at the tips of our fingers, we have access to so many sites and so many blogs. How does one stand above the crowd? 

It’s quite common to see an “About Me” or “About Us” page on any website offering services to potential clients, but instead of featuring a wall of text, why not condense all the pertinent information into a short video?

The Much-Needed “Human” Element

While words can paint a vivid picture in the mind, they can leave your eyes lonely, staring at a slab of text. You cannot possibly see the person behind the words other than what you project in your mind’s eye. Even though a written “About Me” or “About Us” section gives the reader (and the search engine) a glimpse of who you are, a client wants the whole picture.

Using a video to represent you and your brand is the perfect way of humanizing your brand. Instead of simply telling people who you are, show them. There’s something vulnerable, something personal, about stepping out from behind a wall of text and letting people see you speak for yourself. It’s what the Content Marketing Institute calls your “handshake moment.”

How Quality Videos Can Work For You

Copyblogger explains for us how visual content can not only increase the number of trial sign-ups and sales for certain organizations, but also details the success one company has built on making clean, professional-looking videos to bring more traffic to online businesses. Simplifilm is a production house that has based its entire business around creating top-shelf videos for other companies. Co-founder Chris Johnson explains how quality makes a difference:

“People often attempt to do a video in house, but they see my partner Jason Moore’s work and it blows their mind, so they want it. It’s smart to help them get started, and to tell them what it takes, because often people will choose us.”

There is clearly a demand for well-produced content, and if other companies are paying to have professional videos made for them, it is obviously worth the money. Like any investment, budgeting for a great visual presentation will pay off in the end.

Making the Right Video as a Part of Your Content Strategy

Planning your content strategy is insanely vital for growing a successful online business. When building a house you wouldn’t want to wing it, right? Of course not! You need a blueprint – a plan. This way you can work out all the kinks on paper before it’s too late and you have to deal with a structure that is unstable and ready to collapse at any moment.

The same goes for planning a video production, no matter how small it may be. A great script will serve as the foundation to a great video.

It’s all too easy to overlook a good script. People who are not production-minded will see a thirty-second video and say, “Oh, we can throw that together. No need to waste too much time on a video.” Because as we all know, time is money, right? But sometimes you want to invest your money and invest it wisely.

Remember, an “About Me” or “About Us” section is your brand, your calling card. It is an important part of your content strategy, as it will inform prospective clients of who you are and why they should come to you and not the other countless businesses out there.

As such, having a strong foundation – a good script – is what will make your video stand out from the crowd. It will give you an opportunity to lay out everything ahead of time so that instead of producing sloppy, vague, and unprofessional content, you’ll show the world you’re sharp, planned, and on the ball!

A Good Script is Where it All Begins

Okay, so now you’re ready to take the leap into video production. You want your “About Me” or “About Us” section to do more than just tell people who you are. You’re ready to show them. But where do you begin?

It all starts with a tight script. But what goes into making a script that reads well?

Mannix Marketing, Inc. offers us some important things to keep in mind while drafting a script for your video. Moreover, they stress the importance of connecting with your audience on a personal level. Bear in mind that this “about you” video is not about what you’re selling, it’s about you. Therefore, be honest and be humble. Relate to the people who are visiting your site and make them understand why they want to come to you. Think of your website as if it were your home, and yourself as the host; make your guests feel welcome, as if they are right at home themselves.

Put effort into drafting a nice, presentable script. Even though this is the part that viewers will not see, it is essentially the first domino in a series. If the script is not clear, concise, and easily legible, the team producing the content will not be able to work as efficiently; thus, your end product suffers.

Show the World Who You Are

Be proud and confident of you and what you do! Get in front of the camera and show the world why they should come to you. Writing is fun, but you’ll have plenty of opportunities to do that on your blog, so why not take this one moment to introduce yourself personally to your prospective clients? They’re the ones paying you, so the least you can do is show them who you are.

And if the idea of writing a script has you boggled, don’t fret. We’re not all born writers, but chances are you are a visionary. You know what you want to show. So download your vision into the capable hands of a team that can turn the first domino – your script – into a tangible reality.

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