Creating a Content Strategy: Why a Content Schedule Matters

Creating a Content Strategy: Why a Content Schedule Matters

You’re a smart person. You understand the how and why behind content. You see how it can expand your professional reach, establish authority, bridge engagement, and even morph into a lean, mean marketing machine. You’re all about it! Maybe you’ve started a blog or are guest posting on major websites in your industry. Maybe you’re venturing into the creation of infographics and articles for social media engagement. You’re on the right track, but chances are you’re overlooking one crucial content strategy component: a content calendar or schedule. Continue reading “Creating a Content Strategy: Why a Content Schedule Matters”

Creating a Content Strategy: Finding and Nailing Your Voice

Creating a Content Strategy: Finding and Nailing Your Voice

It’s easy to get wrapped up in the technicalities of planning a content strategy. If you’re new to the world of content and copywriting, the entire process can seem overwhelming and confusing. Thankfully, you don’t have to face it alone. You can select a content creator and leverage teamwork to get things done. One of the most crucial elements your team will tackle in creating a content strategy is finding and nailing your voice. Continue reading “Creating a Content Strategy: Finding and Nailing Your Voice”

Creating a Content Strategy: Picking a Content Theme

Creating a Content Strategy: Picking a Content Theme

We live in the age of the niche. Targeted marketing campaigns require an intimate understanding of our target audience coupled with a well-planned and consistent content theme. Our chosen theme needs to match our business and entice our audience. The truth is a content theme isn’t an element of only the copywriting world; it’s relevant to all lines of business from service and product offerings to independent authors. Continue reading “Creating a Content Strategy: Picking a Content Theme”

Creating a Content Strategy: Identifying Your Target Audience

Creating a Content Strategy: Identifying Your Target Audience

Creating content minus a clear view of your audience is like throwing darts blindfolded; you might get lucky and make a bullseye, but chances are you’re hitting everything BUT the target. There’s a strong probability you aren’t even hitting the board. Planning a powerhouse content strategy begins with identifying your target audience.  Continue reading “Creating a Content Strategy: Identifying Your Target Audience”

Planning Your Content Strategy

Planning Your Content Strategy

It’s common to hear the terms “content strategy” and “content marketing” used interchangeably. In fact, it’s such a common occurrence the majority of small business owners have no idea their content strategy is not exactly the same thing as their content marketing strategy. When you work with a copywriter, copywriting agency, or content creator, the focus should be on your content strategy. After all, it’s a major part of the planning process. So just how do you plan a content strategy? Continue reading “Planning Your Content Strategy”