Category: Content Marketing

Copywriting, Tips & General Advice, Writing1 Comment
10 Ways to Improve Your Storytelling Skills

10 Ways to Improve Your Storytelling Skills

Cori Davan

Ever since I was a kid, I have been a fan of daytime soap operas. I can remember coming home from school and watching my VHS taped show for the day. I would follow the storyline and thought that no matter how ridiculous the plot, whoever wrote the lines knew what they were doing.

Being a decent writer means that you are a decent storyteller, but why stop at decent? Improving your storytelling skills will strengthen your writing and make your work more attractive and relatable—two highly sought after elements in all wanted copywriters. Practice makes perfect. So here are ten exercises you can use to improve your storytelling swag: Continue reading “10 Ways to Improve Your Storytelling Skills”

Content Marketing, Self-Publishing3 Comments
How to Create an E-Book Marketing Campaign

How to Create an E-Book Marketing Campaign

Anita Lovett

Today in publishing, if you don’t know how to market an e-book effectively, you might as well say sayonara to your book sales. The key to marketing your e-book successfully is having a plan. Planning out your marketing campaign is essential to making a profit.

Let’s face it; we live in an age where virtually anyone can write and produce an e-book at the touch a button. The number of books we have access to is skyrocketing daily, and there is a rapidly growing e-book database online. If you want to stay ahead of the curve and attract an audience to your book, not someone else’s with similar content, you need to focus on a marketing campaign. Continue reading “How to Create an E-Book Marketing Campaign”

Content Marketing, Self-Publishing, Social Media4 Comments
5 Ways to Market your eBook on Google Plus

5 Ways to Market your eBook on Google Plus

Anita Lovett

In the realm of social media, Google+ has been the black sheep. Built by Google with the intent to meet and surpass Facebook, it has been “disparaged and shunned by much of the public.” The Google Plus network is primarily trafficked by professionals and individuals interested in networking or specific interests. Despite it not reaching the fame of Facebook and LinkedIn, it is still a good platform from which to market an e-book if you know how to use it. Continue reading “5 Ways to Market your eBook on Google Plus”

Content Marketing, Copywriting1 Comment
Don't Buy Cheap Copy

You Get What You Pay For

Anita Lovett

Editor’s Note: This post originally appeared on LinkedIn.

Mama said there’d be days like this, and she probably also warned you get what you pay for. In the world of writing – especially freelance writing – truer words have never been spoken. As the business or brand ordering content, you get what you pay for. And as the writer, well, sometimes – okay, most times – you don’t get paid what you’re worth.

A vicious storm is brewing atop the waves of the Internet. It’s been bubbling and brewing for some time like the witch’s brew of Macbeth. It’s an ugly and monstrous storm; a squall directly linked to the SEO-driven monsoon of mediocre material audiences around the globe are currently drowning in. Let’s face it; so many people want written content for practically free that quality has grown atrocious! Continue reading “You Get What You Pay For”

Content Marketing, Self-Publishing, Social Media7 Comments
5 Ways to Market an eBook on Twitter

5 Ways to Market an eBook on Twitter

Anita Lovett

Twitter – it’s one of those marketing tools most people don’t utilize because it can be such a pain in the butt. From character limits to the seeming flood of spam users who follow just to get followed or advertise some product you have absolutely no interest in, it’s no wonder most indie authors shrug their shoulders and walk away. Who has time for that? Continue reading “5 Ways to Market an eBook on Twitter”

Content Marketing, Self-Publishing, Social Media4 Comments
5 Ways to Market your eBook on Facebook

5 Ways to Market your eBook on Facebook

Anita Lovett

In the marathon to promote your e-book, is Facebook a tool you intend to use? Before you answer, and before we discuss five ways to market your e-book on Facebook, let’s talk fact. According to Mashable, Facebook is the most popular social network for all ages. Unlike other social media networks, it knows no generation limit. Millions of potential readers frequent Facebook every day, and this trend is still active. Continue reading “5 Ways to Market your eBook on Facebook”

Content Marketing, Copywriting, Tips & General Advice, Writing1 Comment
20 Tips for Creating Compelling Copy

20 Tips for Creating Compelling Copy

Anita Lovett

So you have a website. Perhaps it’s a personal blog. Perhaps it’s a page for your product or service. Maybe you’re trying to build an audience for something big. At this stage in your content creation journey, I’m sure your biggest question is, “How the hell am I supposed to get people to read my copy?”

Creating compelling copy for your website or blog is no small feat. However, it can be done. And perhaps it’ll be easier than you think! So buckle in and hang tight because we’re going to bring you not five, not 10, not even 15…but 20 tips for creating compelling copy! Continue reading “20 Tips for Creating Compelling Copy”

Content Marketing, Self-Publishing, Social Media2 Comments
Using Social Media to Market an eBook

Using Social Media to Market an eBook

Anita Lovett

Marketing your product is a tough job. And it’s even harder for artists, who are more suited to a free form, intuitive work style. How is such an individual – a writer, perhaps – who is used to less than conventional ways of doing things to sit down and focus on a strategy for showcasing their work to the masses when all they want to do is move on to the next project (or take a well-deserved respite)? Continue reading “Using Social Media to Market an eBook”

Content Marketing, Copywriting, Writing4 Comments
What is Copywriting?

What Is Copywriting?

Anita Lovett

Copywriting is a word all too often confused with copyrighting. We see inquiries where a potential client would like more information about our copywriting services, but somehow the word copyrighting gets into the mix. A sizeable chasm spans the rift between the act of copywriting and copyrighting. Just what is copywriting and how does it differ from copyrighting? Let’s find out! Continue reading “What Is Copywriting?”