Tag: Content Marketing Strategy

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What Is A Bestselling Author?

What Is A Bestselling Author?

Anita Lovett

“By Bestselling Author…”

Twitter is flooded with tweets from hundreds (maybe even thousands) of authors advertising their latest work via these three words.

We think they think that it has the same impact on readers as the deep booming voice in the movie theatre saying, “From critically acclaimed” whatever. From the depths of the narrator’s voice come three words that make heads snap forward and minds say, “Oo! It must be good.” Bonus points if they know the name mentioned and have loved their previous work. Continue reading “What Is A Bestselling Author?”

Content Marketing, Self-Publishing, Social Media7 Comments
5 Ways to Market an eBook on Twitter

5 Ways to Market an eBook on Twitter

Anita Lovett

Twitter – it’s one of those marketing tools most people don’t utilize because it can be such a pain in the butt. From character limits to the seeming flood of spam users who follow just to get followed or advertise some product you have absolutely no interest in, it’s no wonder most indie authors shrug their shoulders and walk away. Who has time for that? Continue reading “5 Ways to Market an eBook on Twitter”

Content Marketing, Self-Publishing, Social Media2 Comments
Using Social Media to Market an eBook

Using Social Media to Market an eBook

Anita Lovett

Marketing your product is a tough job. And it’s even harder for artists, who are more suited to a free form, intuitive work style. How is such an individual – a writer, perhaps – who is used to less than conventional ways of doing things to sit down and focus on a strategy for showcasing their work to the masses when all they want to do is move on to the next project (or take a well-deserved respite)? Continue reading “Using Social Media to Market an eBook”

Content MarketingLeave a comment
Creating a Content Strategy: Identifying Your Target Audience

Creating a Content Strategy: Identifying Your Target Audience

Anita Lovett

Creating content minus a clear view of your audience is like throwing darts blindfolded; you might get lucky and make a bullseye, but chances are you’re hitting everything BUT the target. There’s a strong probability you aren’t even hitting the board. Planning a powerhouse content strategy begins with identifying your target audience.  Continue reading “Creating a Content Strategy: Identifying Your Target Audience”

Content MarketingLeave a comment
Planning Your Content Strategy

Planning Your Content Strategy

Anita Lovett

It’s common to hear the terms “content strategy” and “content marketing” used interchangeably. In fact, it’s such a common occurrence the majority of small business owners have no idea their content strategy is not exactly the same thing as their content marketing strategy. When you work with a copywriter, copywriting agency, or content creator, the focus should be on your content strategy. After all, it’s a major part of the planning process. So just how do you plan a content strategy? Continue reading “Planning Your Content Strategy”

Content Marketing2 Comments
A Guide to Selecting a Content Creator

A Guide to Selecting a Content Creator

Anita Lovett

A few short weeks ago, we discussed how to spot a high-quality writer. We identified four anchor qualities of outstanding talent, and we talked a little about the importance of quality content. Now, we’d like to take the discussion to the next level and cover exactly how you can choose a copywriter or content service provider to meet your needs in this condensed guide to selecting a content creator. Continue reading “A Guide to Selecting a Content Creator”