Today in publishing, if you don’t know how to market an e-book effectively, you might as well say sayonara to your book sales. The key to marketing your e-book successfully is having a plan. Planning out your marketing campaign is essential to making a profit.
Let’s face it; we live in an age where virtually anyone can write and produce an e-book at the touch a button. The number of books we have access to is skyrocketing daily, and there is a rapidly growing e-book database online. If you want to stay ahead of the curve and attract an audience to your book, not someone else’s with similar content, you need to focus on a marketing campaign. Continue reading “How to Create an E-Book Marketing Campaign”
“By Bestselling Author…”
Twitter is flooded with tweets from hundreds (maybe even thousands) of authors advertising their latest work via these three words.
We think they think that it has the same impact on readers as the deep booming voice in the movie theatre saying, “From critically acclaimed” whatever. From the depths of the narrator’s voice come three words that make heads snap forward and minds say, “Oo! It must be good.” Bonus points if they know the name mentioned and have loved their previous work. Continue reading “What Is A Bestselling Author?”
Whether you are writing a novel or a simple short story, the infancy stages of your piece will not be perfect. It is also a safe bet that one of the biggest grammatical headaches, the split infinitive, has been a thorn in your side. Don’t worry, you are not the only writer to enter split infinitive hell! Continue reading “A Guide to Split Infinitives”
In the realm of social media, Google+ has been the black sheep. Built by Google with the intent to meet and surpass Facebook, it has been “disparaged and shunned by much of the public.” The Google Plus network is primarily trafficked by professionals and individuals interested in networking or specific interests. Despite it not reaching the fame of Facebook and LinkedIn, it is still a good platform from which to market an e-book if you know how to use it. Continue reading “5 Ways to Market your eBook on Google Plus”
Whether you’re a writer or editor, a little help with proofing is always welcome. Most word processing programs, like Microsoft Word and WordPerfect, come with basic proofreading capabilities. But what if you had access to smarter software? Would you use it? And what if you could use it for free? We’d like to introduce you to a smart software that’s been making our lives easier since 2010. It’s called Grammarly. Continue reading “How to Use Grammarly”
Twitter – it’s one of those marketing tools most people don’t utilize because it can be such a pain in the butt. From character limits to the seeming flood of spam users who follow just to get followed or advertise some product you have absolutely no interest in, it’s no wonder most indie authors shrug their shoulders and walk away. Who has time for that? Continue reading “5 Ways to Market an eBook on Twitter”
In the marathon to promote your e-book, is Facebook a tool you intend to use? Before you answer, and before we discuss five ways to market your e-book on Facebook, let’s talk fact. According to Mashable, Facebook is the most popular social network for all ages. Unlike other social media networks, it knows no generation limit. Millions of potential readers frequent Facebook every day, and this trend is still active. Continue reading “5 Ways to Market your eBook on Facebook”
One of the most frequently asked questions by new independent authors is, should I copyright my book before publishing it? It’s a relevant and important question because the last thing an author wants is their creative work being ripped off and pawned as someone else’s. But just when is the time to copyright your writing? Should you buy your own ISBNs, or stick to publishing via platforms dealing with them? Do ISBNs even hold weight? Continue reading “When to Copyright Your eBook”
Marketing your product is a tough job. And it’s even harder for artists, who are more suited to a free form, intuitive work style. How is such an individual – a writer, perhaps – who is used to less than conventional ways of doing things to sit down and focus on a strategy for showcasing their work to the masses when all they want to do is move on to the next project (or take a well-deserved respite)? Continue reading “Using Social Media to Market an eBook”
Authors and writers are one and the same, are they not? After all, your favorite author is the genius writer of your favorite novel, right? You may be surprised to learn that some professionals dislike being labeled a writer because they are, in fact, the author of a literary work. Confused? Let us help. Continue reading “Author vs. Writer”