Tag: Copywriting

Copywriting, Tips & General Advice, Writing1 Comment
10 Ways to Improve Your Storytelling Skills

10 Ways to Improve Your Storytelling Skills

Cori Davan

Ever since I was a kid, I have been a fan of daytime soap operas. I can remember coming home from school and watching my VHS taped show for the day. I would follow the storyline and thought that no matter how ridiculous the plot, whoever wrote the lines knew what they were doing.

Being a decent writer means that you are a decent storyteller, but why stop at decent? Improving your storytelling skills will strengthen your writing and make your work more attractive and relatable—two highly sought after elements in all wanted copywriters. Practice makes perfect. So here are ten exercises you can use to improve your storytelling swag: Continue reading “10 Ways to Improve Your Storytelling Skills”

Tips & General Advice, Writing2 Comments
The Guide to Clear and Concise Writing

The Guide to Clear and Concise Writing

Anita Lovett

As National Novel Writing Month ends, the beginning of the holiday season strikes. The time of the year has come where you embark on reading stories about obnoxious gingerbread men, elves that watch naughty children, talking turkeys, and an incessant use of the word ‘Tis.’

You find yourself watching terribly scripted made for TV holiday movies and ridiculous commercials that make you want to poke your eyeballs out. Now, imagine having to read this stuff year round.

It’s a safe bet you would never again read or watch TV, and the survival of your eyeballs would be debatable.

As you feast your eyes on your NaNoWriMo work, or set your sights on your next writing project, it’s important to focus on the importance of clear and concise writing. Let’s take a minute and review some important tips that will help you prepare a fresh and crisp piece of writing for your readers. Continue reading “The Guide to Clear and Concise Writing”

Content Marketing, Copywriting1 Comment
Don't Buy Cheap Copy

You Get What You Pay For

Anita Lovett

Editor’s Note: This post originally appeared on LinkedIn.

Mama said there’d be days like this, and she probably also warned you get what you pay for. In the world of writing – especially freelance writing – truer words have never been spoken. As the business or brand ordering content, you get what you pay for. And as the writer, well, sometimes – okay, most times – you don’t get paid what you’re worth.

A vicious storm is brewing atop the waves of the Internet. It’s been bubbling and brewing for some time like the witch’s brew of Macbeth. It’s an ugly and monstrous storm; a squall directly linked to the SEO-driven monsoon of mediocre material audiences around the globe are currently drowning in. Let’s face it; so many people want written content for practically free that quality has grown atrocious! Continue reading “You Get What You Pay For”

editing & proofreading, Tips & General Advice, Writing1 Comment

How to Use Grammarly

Cori Davan

Whether you’re a writer or editor, a little help with proofing is always welcome. Most word processing programs, like Microsoft Word and WordPerfect, come with basic proofreading capabilities. But what if you had access to smarter software? Would you use it? And what if you could use it for free? We’d like to introduce you to a smart software that’s been making our lives easier since 2010. It’s called Grammarly. Continue reading “How to Use Grammarly”

Content Marketing, Copywriting, Tips & General Advice, Writing1 Comment
20 Tips for Creating Compelling Copy

20 Tips for Creating Compelling Copy

Anita Lovett

So you have a website. Perhaps it’s a personal blog. Perhaps it’s a page for your product or service. Maybe you’re trying to build an audience for something big. At this stage in your content creation journey, I’m sure your biggest question is, “How the hell am I supposed to get people to read my copy?”

Creating compelling copy for your website or blog is no small feat. However, it can be done. And perhaps it’ll be easier than you think! So buckle in and hang tight because we’re going to bring you not five, not 10, not even 15…but 20 tips for creating compelling copy! Continue reading “20 Tips for Creating Compelling Copy”

Inner Geek, Tips & General Advice, Writing9 Comments
Inner Geek: Finding Inspiration

Inner Geek: Finding Inspiration

Anita Lovett

I’m going to be honest. I wrote the title for this blog and then promptly fell asleep. It was seven in the morning, and I’d been up all night, plagued with a battery of thought as writers often are, and I was exhausted. I wrote this title, ready to invite you back into my geekside virtual office with a question: do you know what sells? Continue reading “Inner Geek: Finding Inspiration”

Content Marketing, Copywriting, Writing4 Comments
What is Copywriting?

What Is Copywriting?

Anita Lovett

Copywriting is a word all too often confused with copyrighting. We see inquiries where a potential client would like more information about our copywriting services, but somehow the word copyrighting gets into the mix. A sizeable chasm spans the rift between the act of copywriting and copyrighting. Just what is copywriting and how does it differ from copyrighting? Let’s find out! Continue reading “What Is Copywriting?”

Content MarketingLeave a comment
Creating a Content Strategy: Finding and Nailing Your Voice

Creating a Content Strategy: Finding and Nailing Your Voice

Anita Lovett

It’s easy to get wrapped up in the technicalities of planning a content strategy. If you’re new to the world of content and copywriting, the entire process can seem overwhelming and confusing. Thankfully, you don’t have to face it alone. You can select a content creator and leverage teamwork to get things done. One of the most crucial elements your team will tackle in creating a content strategy is finding and nailing your voice. Continue reading “Creating a Content Strategy: Finding and Nailing Your Voice”