Creating a Content Strategy: Picking a Content Theme

Creating a Content Strategy: Picking a Content Theme

We live in the age of the niche. Targeted marketing campaigns require an intimate understanding of our target audience coupled with a well-planned and consistent content theme. Our chosen theme needs to match our business and entice our audience. The truth is a content theme isn’t an element of only the copywriting world; it’s relevant to all lines of business from service and product offerings to independent authors. Continue reading “Creating a Content Strategy: Picking a Content Theme”

How to Tell a Great Story

How to Tell a Great Story

Storytelling is one of the most important elements of writing. It doesn’t matter if you’re an independent author writing fiction, a copywriter creating content for a business or a student writing a paper for school. Knowing how to tell a great story can make the difference between capturing and losing your audience. Continue reading “How to Tell a Great Story”

Creating a Content Strategy: Identifying Your Target Audience

Creating a Content Strategy: Identifying Your Target Audience

Creating content minus a clear view of your audience is like throwing darts blindfolded; you might get lucky and make a bullseye, but chances are you’re hitting everything BUT the target. There’s a strong probability you aren’t even hitting the board. Planning a powerhouse content strategy begins with identifying your target audience.  Continue reading “Creating a Content Strategy: Identifying Your Target Audience”

Inner Geek: Sherlock

Inner Geek: 5 Business Lessons from Sherlock Holmes

Approximately a month ago, I welcomed you into my office here in the realm of all that is geek for a discussion about staying true to you in your professional endeavors. Superhero-sized lessons permeated the article, and it was a hit with folks across the Internet. Today, I’d like to invite you back for a chat about one of my all-time favorite fictional characters, Sherlock Holmes. We’re going to discuss five business lessons we can learn from this extraordinary fictional character. Continue reading “Inner Geek: 5 Business Lessons from Sherlock Holmes”

20 Tips for Maintaining Your Writing Focus

20 Tips for Maintaining Your Writing Focus

Writers come in all shapes and sizes. Some write for a living as freelance writers. Others wear a writer’s hat while in college or university. Still more slip into a writer’s shoes as they prep presentations and communications at work. Whether you’ve been writing for six months or six years, you no doubt agree that when you’re in the zone, you’re in the zone. But if you lose your focus you’ll spend hours staring at a blank screen, eyes watering as your deadline looms. Continue reading “20 Tips for Maintaining Your Writing Focus”