Is Kindle Unlimited Bad for Authors?

Is Kindle Unlimited Bad for Authors?

Indie authors and avid readers have been debating the good versus bad of Kindle Unlimited since its release. Readers love it because it’s like the Netflix of e-books. Authors aren’t so sure of its benefit because of the restrictions Amazon imposes. Is Kindle Unlimited bad for authors or does it have a positive side? Continue reading “Is Kindle Unlimited Bad for Authors?”

Creating a Content Strategy: Identifying Your Target Audience

Creating a Content Strategy: Identifying Your Target Audience

Creating content minus a clear view of your audience is like throwing darts blindfolded; you might get lucky and make a bullseye, but chances are you’re hitting everything BUT the target. There’s a strong probability you aren’t even hitting the board. Planning a powerhouse content strategy begins with identifying your target audience.  Continue reading “Creating a Content Strategy: Identifying Your Target Audience”

Planning Your Content Strategy

Planning Your Content Strategy

It’s common to hear the terms “content strategy” and “content marketing” used interchangeably. In fact, it’s such a common occurrence the majority of small business owners have no idea their content strategy is not exactly the same thing as their content marketing strategy. When you work with a copywriter, copywriting agency, or content creator, the focus should be on your content strategy. After all, it’s a major part of the planning process. So just how do you plan a content strategy? Continue reading “Planning Your Content Strategy”

Inner Geek: Sherlock

Inner Geek: 5 Business Lessons from Sherlock Holmes

Approximately a month ago, I welcomed you into my office here in the realm of all that is geek for a discussion about staying true to you in your professional endeavors. Superhero-sized lessons permeated the article, and it was a hit with folks across the Internet. Today, I’d like to invite you back for a chat about one of my all-time favorite fictional characters, Sherlock Holmes. We’re going to discuss five business lessons we can learn from this extraordinary fictional character. Continue reading “Inner Geek: 5 Business Lessons from Sherlock Holmes”

How Do I Get eBook Reviews?

How Do I Get eBook Reviews?

So you’ve published an e-book. That’s half the battle, now isn’t it? Many new indie authors think writing the manuscript, subjecting it to painstaking proofs and editing resulting in sleep-deprived madness, cover art design, file conversion, and the ultimate click to publish was the entire battle. It’s not. Once you hit publish, you have effectively fallen through the looking glass into a whole new world. A world that in all likelihood is stranger than the one you wrote about in your book. Continue reading “How Do I Get eBook Reviews?”

A Guide to Selecting a Content Creator

A Guide to Selecting a Content Creator

A few short weeks ago, we discussed how to spot a high-quality writer. We identified four anchor qualities of outstanding talent, and we talked a little about the importance of quality content. Now, we’d like to take the discussion to the next level and cover exactly how you can choose a copywriter or content service provider to meet your needs in this condensed guide to selecting a content creator. Continue reading “A Guide to Selecting a Content Creator”

The BBC Turned 80 in 2014

The BBC is one of the largest and most iconic television and film broadcasting organizations on the planet. In fact, it’s the world’s oldest national broadcasting organization, as well as the largest by number of employees (23,000). In late 2014, the BBC celebrated its 80th anniversary with a resonating video reviewing its 80-year history, narrated by Benedict Cumberbatch:
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20 Tips for Maintaining Your Writing Focus

20 Tips for Maintaining Your Writing Focus

Writers come in all shapes and sizes. Some write for a living as freelance writers. Others wear a writer’s hat while in college or university. Still more slip into a writer’s shoes as they prep presentations and communications at work. Whether you’ve been writing for six months or six years, you no doubt agree that when you’re in the zone, you’re in the zone. But if you lose your focus you’ll spend hours staring at a blank screen, eyes watering as your deadline looms. Continue reading “20 Tips for Maintaining Your Writing Focus”