What is Content Curation?
Content curation; what is it? It can be vital to the success of your brand, business, or even for indie authors who are hard up for subjects to present on their social media platforms. But what is it? How can you use it? What’s on the need to know list? Continue reading “What is Content Curation?”
Using Scripted Videos to Draw in Your Audience
Words are great. I love words. In some ways, you could say they are my life. But there is something to be said about the old adage, “A picture is worth a thousand words.” Is this to imply visuals trump words? I wouldn’t say so at all. The two work together, hand-in-hand, to create something that fully immerses us, engaging our imagination. Separately they are powerful but when joined we receive something completely different.
In today’s world, where information is so readily available at the tips of our fingers, we have access to so many sites and so many blogs. How does one stand above the crowd? Continue reading “Using Scripted Videos to Draw in Your Audience”
Inner Geek: Finding Inspiration
I’m going to be honest. I wrote the title for this blog and then promptly fell asleep. It was seven in the morning, and I’d been up all night, plagued with a battery of thought as writers often are, and I was exhausted. I wrote this title, ready to invite you back into my geekside virtual office with a question: do you know what sells? Continue reading “Inner Geek: Finding Inspiration”
Junk SEO – 5 Things You Need to Know
You know what I hate? Sugarcoating and BS. Don’t sugarcoat. Give it to me straight. Don’t bullshit me – ever – because I’ll take my business elsewhere. In the race to stake a claim to one of the coveted top spots on Google search, though, you have to wade through a figurative flood of junk SEO, better known as SEO BS. Continue reading “Junk SEO – 5 Things You Need to Know”
What Is Copywriting?
Copywriting is a word all too often confused with copyrighting. We see inquiries where a potential client would like more information about our copywriting services, but somehow the word copyrighting gets into the mix. A sizeable chasm spans the rift between the act of copywriting and copyrighting. Just what is copywriting and how does it differ from copyrighting? Let’s find out! Continue reading “What Is Copywriting?”
5 Effortless Ways to Make Your Content SEO Friendly
One of the primary goals of online content is to nail search engine optimization (SEO). There are a metric ton of websites, fly-by-night companies, and SEO-based companies that want you to think it takes money to rank on search engines. And they would be wrong. We’re here to tell you two things: SEO doesn’t have to cost you money, and it doesn’t have to be confusing. In fact, we’re going to share five effortless tips you can use to make your content SEO friendly. Continue reading “5 Effortless Ways to Make Your Content SEO Friendly”
Author vs. Writer
Authors and writers are one and the same, are they not? After all, your favorite author is the genius writer of your favorite novel, right? You may be surprised to learn that some professionals dislike being labeled a writer because they are, in fact, the author of a literary work. Confused? Let us help. Continue reading “Author vs. Writer”
Pricing Your eBook: How Much Should I Charge?
Writing a book is hard work. It doesn’t matter how much you love the craft; the process of brainstorming, writing, polishing, and publishing is tough. It’s even harder as an independent author because you and you alone are taking on the responsibilities of author, publisher, and marketer. And one of the toughest decisions you’ll face is how much to charge for your e-book. Continue reading “Pricing Your eBook: How Much Should I Charge?”
Creating a Content Strategy: Why a Content Schedule Matters
You’re a smart person. You understand the how and why behind content. You see how it can expand your professional reach, establish authority, bridge engagement, and even morph into a lean, mean marketing machine. You’re all about it! Maybe you’ve started a blog or are guest posting on major websites in your industry. Maybe you’re venturing into the creation of infographics and articles for social media engagement. You’re on the right track, but chances are you’re overlooking one crucial content strategy component: a content calendar or schedule. Continue reading “Creating a Content Strategy: Why a Content Schedule Matters”
Editing vs. Proofreading
In today’s world, we often interchange words with similar meanings. As time slips by, the distinctions between these words begin to vanish. One such example is that of the terms “proofreading” and “editing.”
These two words are interchanged so often that we find many thinking editing services are merely proofreading services. So, is there really a difference between editing and proofreading? Continue reading “Editing vs. Proofreading”
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