When to Copyright Your eBook

When to Copyright Your eBook

One of the most frequently asked questions by new independent authors is, should I copyright my book before publishing it? It’s a relevant and important question because the last thing an author wants is their creative work being ripped off and pawned as someone else’s. But just when is the time to copyright your writing? Should you buy your own ISBNs, or stick to publishing via platforms dealing with them? Do ISBNs even hold weight? Continue reading “When to Copyright Your eBook”

Using Social Media to Market an eBook

Using Social Media to Market an eBook

Marketing your product is a tough job. And it’s even harder for artists, who are more suited to a free form, intuitive work style. How is such an individual – a writer, perhaps – who is used to less than conventional ways of doing things to sit down and focus on a strategy for showcasing their work to the masses when all they want to do is move on to the next project (or take a well-deserved respite)? Continue reading “Using Social Media to Market an eBook”

Inner Geek: Finding Inspiration

Inner Geek: Finding Inspiration

I’m going to be honest. I wrote the title for this blog and then promptly fell asleep. It was seven in the morning, and I’d been up all night, plagued with a battery of thought as writers often are, and I was exhausted. I wrote this title, ready to invite you back into my geekside virtual office with a question: do you know what sells? Continue reading “Inner Geek: Finding Inspiration”

What is Copywriting?

What Is Copywriting?

Copywriting is a word all too often confused with copyrighting. We see inquiries where a potential client would like more information about our copywriting services, but somehow the word copyrighting gets into the mix. A sizeable chasm spans the rift between the act of copywriting and copyrighting. Just what is copywriting and how does it differ from copyrighting? Let’s find out! Continue reading “What Is Copywriting?”

5 Effortless Ways to Make Your Content SEO Friendly

5 Effortless Ways to Make Your Content SEO Friendly

One of the primary goals of online content is to nail search engine optimization (SEO). There are a metric ton of websites, fly-by-night companies, and SEO-based companies that want you to think it takes money to rank on search engines. And they would be wrong. We’re here to tell you two things: SEO doesn’t have to cost you money, and it doesn’t have to be confusing. In fact, we’re going to share five effortless tips you can use to make your content SEO friendly. Continue reading “5 Effortless Ways to Make Your Content SEO Friendly”

Pricing Your eBook: How Much Should I Charge?

Pricing Your eBook: How Much Should I Charge?

Writing a book is hard work. It doesn’t matter how much you love the craft; the process of brainstorming, writing, polishing, and publishing is tough. It’s even harder as an independent author because you and you alone are taking on the responsibilities of author, publisher, and marketer. And one of the toughest decisions you’ll face is how much to charge for your e-book. Continue reading “Pricing Your eBook: How Much Should I Charge?”

Creating a Content Strategy: Why a Content Schedule Matters

Creating a Content Strategy: Why a Content Schedule Matters

You’re a smart person. You understand the how and why behind content. You see how it can expand your professional reach, establish authority, bridge engagement, and even morph into a lean, mean marketing machine. You’re all about it! Maybe you’ve started a blog or are guest posting on major websites in your industry. Maybe you’re venturing into the creation of infographics and articles for social media engagement. You’re on the right track, but chances are you’re overlooking one crucial content strategy component: a content calendar or schedule. Continue reading “Creating a Content Strategy: Why a Content Schedule Matters”

Editing vs. Proofreading

Editing vs. Proofreading

In today’s world, we often interchange words with similar meanings. As time slips by, the distinctions between these words begin to vanish. One such example is that of the terms “proofreading” and “editing.”

These two words are interchanged so often that we find many thinking editing services are merely proofreading services. So, is there really a difference between editing and proofreading? Continue reading “Editing vs. Proofreading”