Tag: Small Business

CopywritingLeave a comment

5 Tips for Instantly Gripping Copy

Anita Lovett

What’s the secret to creating instantly gripping and useful copy?

Engage or Die

Gripping copy engages. It spurs the reader to action and leaves an impression. It connects. If your words fail, your content flatlines.

The Internet is ripe with opportunities for entrepreneurs and they understand the value of content marketing. They know it’s not a get rich quick scheme guaranteed to produce immediate results. It’s evergreen. And just like an evergreen plant, it takes time to nurture and grow.

Words create content, and they have to connect with readers. Who chooses words? Often a copywriter or a wordsmith. Whether you’re a writer ready to up your game or a business owner looking to hire the right expert, there’s something crucial you must understand… Continue reading “5 Tips for Instantly Gripping Copy”

Content MarketingLeave a comment
How to Captivate an Audience of Readers

How to Captivate an Audience of Readers

Anita Lovett

Did you know some people hate to read?

It’s scary but true. A surprising number of people don’t like to curl up in an easy chair with a good book. Why? Lots of reasons; impatience, short attention span, the want-it-now attitude, dyslexia, downright laziness…there’s an in-depth discussion about it at Goodreads.

The ironic thing is that we live in a technology and Internet-driven world where marketing is taking on the persona of intelligent copy and visual stimuli. As the younger generations grow more dependent on cyberspace, the way we do business continues to evolve.

Thousands of brands do the bulk of their business via electronic communication, never once conversing with their clients via telephone or in person. But a growing number of people hate to read. So in a time when the primary way prospective consumers will learn about and engage with your business is through content marketing, how can you captivate those word weary souls and make them want to read your copy? Continue reading “How to Captivate an Audience of Readers”

Blogging, Content Marketing2 Comments
Planning Killer Blog Content

8 Tips for Planning Killer Blog Content

Anita Lovett

Most people think that writing a blog is a one step process. However, there are several steps that good writers take to make sure their content is killer. The process leading up to the final product is both time consuming and methodical. Every writer (and business owner) should devote time to planning their content before moving into the writing process.

Planning blog content is the key to writing a successful post. In order to do this, you must first understand what a blog is, including how it differs from other forms of copy. You will next need to understand what content planning really is. Continue reading “8 Tips for Planning Killer Blog Content”

Content Marketing, Copywriting1 Comment
Don't Buy Cheap Copy

You Get What You Pay For

Anita Lovett

Editor’s Note: This post originally appeared on LinkedIn.

Mama said there’d be days like this, and she probably also warned you get what you pay for. In the world of writing – especially freelance writing – truer words have never been spoken. As the business or brand ordering content, you get what you pay for. And as the writer, well, sometimes – okay, most times – you don’t get paid what you’re worth.

A vicious storm is brewing atop the waves of the Internet. It’s been bubbling and brewing for some time like the witch’s brew of Macbeth. It’s an ugly and monstrous storm; a squall directly linked to the SEO-driven monsoon of mediocre material audiences around the globe are currently drowning in. Let’s face it; so many people want written content for practically free that quality has grown atrocious! Continue reading “You Get What You Pay For”

Content Marketing, CopywritingLeave a comment
5 Reasons to Outsource Copywriting

5 Reasons to Outsource Copywriting

Anita Lovett

Writing is a powerful way to connect with your audience and show them who you are. While we may have exciting concepts and an urge to express them, we do not all possess the same mastery of the written word. You have great ideas, content, or products you want to share with the world, but you need to communicate in a way that will hook your readers. You want to sell your brand and your vision to others in the best way possible. For this very reason, you are doing yourself a favor by investing a little extra money in outsourcing your copywriting needs. Continue reading “5 Reasons to Outsource Copywriting”

Content Marketing, Self-Publishing, Social Media2 Comments
Using Social Media to Market an eBook

Using Social Media to Market an eBook

Anita Lovett

Marketing your product is a tough job. And it’s even harder for artists, who are more suited to a free form, intuitive work style. How is such an individual – a writer, perhaps – who is used to less than conventional ways of doing things to sit down and focus on a strategy for showcasing their work to the masses when all they want to do is move on to the next project (or take a well-deserved respite)? Continue reading “Using Social Media to Market an eBook”

Inner Geek, Tips & General Advice, Writing9 Comments
Inner Geek: Finding Inspiration

Inner Geek: Finding Inspiration

Anita Lovett

I’m going to be honest. I wrote the title for this blog and then promptly fell asleep. It was seven in the morning, and I’d been up all night, plagued with a battery of thought as writers often are, and I was exhausted. I wrote this title, ready to invite you back into my geekside virtual office with a question: do you know what sells? Continue reading “Inner Geek: Finding Inspiration”

Content MarketingLeave a comment
Creating a Content Strategy: Why a Content Schedule Matters

Creating a Content Strategy: Why a Content Schedule Matters

Anita Lovett

You’re a smart person. You understand the how and why behind content. You see how it can expand your professional reach, establish authority, bridge engagement, and even morph into a lean, mean marketing machine. You’re all about it! Maybe you’ve started a blog or are guest posting on major websites in your industry. Maybe you’re venturing into the creation of infographics and articles for social media engagement. You’re on the right track, but chances are you’re overlooking one crucial content strategy component: a content calendar or schedule. Continue reading “Creating a Content Strategy: Why a Content Schedule Matters”

Content MarketingLeave a comment
Creating a Content Strategy: Finding and Nailing Your Voice

Creating a Content Strategy: Finding and Nailing Your Voice

Anita Lovett

It’s easy to get wrapped up in the technicalities of planning a content strategy. If you’re new to the world of content and copywriting, the entire process can seem overwhelming and confusing. Thankfully, you don’t have to face it alone. You can select a content creator and leverage teamwork to get things done. One of the most crucial elements your team will tackle in creating a content strategy is finding and nailing your voice. Continue reading “Creating a Content Strategy: Finding and Nailing Your Voice”