Creating a Content Strategy: Picking a Content Theme

Creating a Content Strategy: Picking a Content Theme

We live in the age of the niche. Targeted marketing campaigns require an intimate understanding of our target audience coupled with a well-planned and consistent content theme. Our chosen theme needs to match our business and entice our audience. The truth is a content theme isn’t an element of only the copywriting world; it’s relevant to all lines of business from service and product offerings to independent authors. Continue reading “Creating a Content Strategy: Picking a Content Theme”

How to Tell a Great Story

How to Tell a Great Story

Storytelling is one of the most important elements of writing. It doesn’t matter if you’re an independent author writing fiction, a copywriter creating content for a business or a student writing a paper for school. Knowing how to tell a great story can make the difference between capturing and losing your audience. Continue reading “How to Tell a Great Story”

Should I Use a Pseudonym?

Should I Use a Pseudonym?

A pseudonym, also known as a pen name, is a fictitious or fake name. Pseudonyms have a rich heritage dating back to 1833. Mark Twain was a pen name wielded by the famous American author Samuel Clemens. Theodor Geisel, better recognized as Dr. Seuss, held three pen names; Dean Koontz, a famous novelist, held upwards to eleven! Many an author has opted to use one (or more) for various reasons. It’s perfectly natural to wonder, Should I use a pseudonym? Continue reading “Should I Use a Pseudonym?”

Is Kindle Unlimited Bad for Authors?

Is Kindle Unlimited Bad for Authors?

Indie authors and avid readers have been debating the good versus bad of Kindle Unlimited since its release. Readers love it because it’s like the Netflix of e-books. Authors aren’t so sure of its benefit because of the restrictions Amazon imposes. Is Kindle Unlimited bad for authors or does it have a positive side? Continue reading “Is Kindle Unlimited Bad for Authors?”

Fiction Writing: Creating the Perfect Hero

Fiction Writing: Creating the Perfect Hero

Fiction writing smolders down to the basic concept of good versus evil. A good story will include a hero and a villain duking it out in a twisted plot designed to keep the reader on their toes. The really good stories—the ones we can’t put down—are home to unlikely and flawed heroes, i.e. the perfect hero. But how do we as writers and authors create the perfect hero? Is there a formula? Or do they just magically spring into existence on the page? Continue reading “Fiction Writing: Creating the Perfect Hero”

Inner Geek: Sherlock

Inner Geek: 5 Business Lessons from Sherlock Holmes

Approximately a month ago, I welcomed you into my office here in the realm of all that is geek for a discussion about staying true to you in your professional endeavors. Superhero-sized lessons permeated the article, and it was a hit with folks across the Internet. Today, I’d like to invite you back for a chat about one of my all-time favorite fictional characters, Sherlock Holmes. We’re going to discuss five business lessons we can learn from this extraordinary fictional character. Continue reading “Inner Geek: 5 Business Lessons from Sherlock Holmes”

How Do I Get eBook Reviews?

How Do I Get eBook Reviews?

So you’ve published an e-book. That’s half the battle, now isn’t it? Many new indie authors think writing the manuscript, subjecting it to painstaking proofs and editing resulting in sleep-deprived madness, cover art design, file conversion, and the ultimate click to publish was the entire battle. It’s not. Once you hit publish, you have effectively fallen through the looking glass into a whole new world. A world that in all likelihood is stranger than the one you wrote about in your book. Continue reading “How Do I Get eBook Reviews?”

Fiction Writing Rule #1

Fiction Writing Rule #1

Fiction; the word gives me goose bumps. It embodies creativity, imagination, and the many facets of the human experience. It’s light and dark. It’s fun and frustrating. Best of all, experts (like Writer’s Digest) agree it has no set rules. You might say the number one rule of fiction writing is there are no rules, or at least none that cannot be broken. Continue reading “Fiction Writing Rule #1”

Choosing an eBook Editor

Insider Info: Small Business vs. Content Agency eBook Editor

2014 has been the year many in the content industry referred to as “The Year of Quality Content.” In fact, Digital Journal has dubbed 2014 the “Year of Content Marketing.” Regardless of how you label it, one thing is certain: Content matters more than ever. But what does this mean for self-pub and indie authors? What’s the takeaway as we speed, full throttle into 2015? Continue reading “Insider Info: Small Business vs. Content Agency eBook Editor”

An eBook Market Review & a Guide to 2015

An eBook Market Review & Guide to 2015

It’s a fact; e-books are no longer a mere novelty. They have officially become big business. In recent years, electronic books have begun to take over an ever-growing percentage of the literary market share. As we gear up for the New Year, one we predict to be filled with unprecedented content and literature, we’ve put together a snapshot of the e-book marketplace. Are you one of the hundreds of indie authors eking out a name for yourself in the e-market, or are you about to join the ranks? Either way, this blog is for you! Continue reading “An eBook Market Review & Guide to 2015”