Tag: Copywriting

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5 Reasons to Outsource Copywriting

5 Reasons to Outsource Copywriting

Anita Lovett

Writing is a powerful way to connect with your audience and show them who you are. While we may have exciting concepts and an urge to express them, we do not all possess the same mastery of the written word. You have great ideas, content, or products you want to share with the world, but you need to communicate in a way that will hook your readers. You want to sell your brand and your vision to others in the best way possible. For this very reason, you are doing yourself a favor by investing a little extra money in outsourcing your copywriting needs. Continue reading “5 Reasons to Outsource Copywriting”

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Using Scripted Videos to Draw in Your Audience

Using Scripted Videos to Draw in Your Audience

Anita Lovett

Words are great. I love words. In some ways, you could say they are my life. But there is something to be said about the old adage, “A picture is worth a thousand words.” Is this to imply visuals trump words? I wouldn’t say so at all. The two work together, hand-in-hand, to create something that fully immerses us, engaging our imagination. Separately they are powerful but when joined we receive something completely different.

In today’s world, where information is so readily available at the tips of our fingers, we have access to so many sites and so many blogs. How does one stand above the crowd?  Continue reading “Using Scripted Videos to Draw in Your Audience”

Inner Geek, Tips & General Advice, Writing9 Comments
Inner Geek: Finding Inspiration

Inner Geek: Finding Inspiration

Anita Lovett

I’m going to be honest. I wrote the title for this blog and then promptly fell asleep. It was seven in the morning, and I’d been up all night, plagued with a battery of thought as writers often are, and I was exhausted. I wrote this title, ready to invite you back into my geekside virtual office with a question: do you know what sells? Continue reading “Inner Geek: Finding Inspiration”

Content Marketing, SEO1 Comment
Junk SEO – 5 Things You Need to Know

Junk SEO – 5 Things You Need to Know

Anita Lovett

You know what I hate? Sugarcoating and BS. Don’t sugarcoat. Give it to me straight. Don’t bullshit me – ever – because I’ll take my business elsewhere. In the race to stake a claim to one of the coveted top spots on Google search, though, you have to wade through a figurative flood of junk SEO, better known as SEO BS. Continue reading “Junk SEO – 5 Things You Need to Know”

Content Marketing, Copywriting, Writing4 Comments
What is Copywriting?

What Is Copywriting?

Anita Lovett

Copywriting is a word all too often confused with copyrighting. We see inquiries where a potential client would like more information about our copywriting services, but somehow the word copyrighting gets into the mix. A sizeable chasm spans the rift between the act of copywriting and copyrighting. Just what is copywriting and how does it differ from copyrighting? Let’s find out! Continue reading “What Is Copywriting?”

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Creating a Content Strategy: Finding and Nailing Your Voice

Creating a Content Strategy: Finding and Nailing Your Voice

Anita Lovett

It’s easy to get wrapped up in the technicalities of planning a content strategy. If you’re new to the world of content and copywriting, the entire process can seem overwhelming and confusing. Thankfully, you don’t have to face it alone. You can select a content creator and leverage teamwork to get things done. One of the most crucial elements your team will tackle in creating a content strategy is finding and nailing your voice. Continue reading “Creating a Content Strategy: Finding and Nailing Your Voice”

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Creating a Content Strategy: Picking a Content Theme

Creating a Content Strategy: Picking a Content Theme

Anita Lovett

We live in the age of the niche. Targeted marketing campaigns require an intimate understanding of our target audience coupled with a well-planned and consistent content theme. Our chosen theme needs to match our business and entice our audience. The truth is a content theme isn’t an element of only the copywriting world; it’s relevant to all lines of business from service and product offerings to independent authors. Continue reading “Creating a Content Strategy: Picking a Content Theme”

Content Marketing, Tips & General Advice, Writing1 Comment
How to Tell a Great Story

How to Tell a Great Story

Anita Lovett

Storytelling is one of the most important elements of writing. It doesn’t matter if you’re an independent author writing fiction, a copywriter creating content for a business or a student writing a paper for school. Knowing how to tell a great story can make the difference between capturing and losing your audience. Continue reading “How to Tell a Great Story”

Content Marketing, Copywriting, Tips & General Advice, WritingLeave a comment
Copywriting 101: How to Write For the Web

Copywriting 101: How to Write For the Web

Anita Lovett

The Internet is one of the fasted growing mediums for publication currently known to mankind. Opportunities to publish blogs, articles, documents, e-books and copy for content marketing purposes are huge. Thanks to the World Wide Web, there is a place for every kind of writer, whether they are a copywriter, technical writer, creative writer, fiction writer or something in between. But do we need to write a certain way for cyber publication? Continue reading “Copywriting 101: How to Write For the Web”

Content MarketingLeave a comment
Creating a Content Strategy: Identifying Your Target Audience

Creating a Content Strategy: Identifying Your Target Audience

Anita Lovett

Creating content minus a clear view of your audience is like throwing darts blindfolded; you might get lucky and make a bullseye, but chances are you’re hitting everything BUT the target. There’s a strong probability you aren’t even hitting the board. Planning a powerhouse content strategy begins with identifying your target audience.  Continue reading “Creating a Content Strategy: Identifying Your Target Audience”