Category: Content Marketing

Content MarketingLeave a comment
Creating a Content Strategy: Why a Content Schedule Matters

Creating a Content Strategy: Why a Content Schedule Matters

Anita Lovett

You’re a smart person. You understand the how and why behind content. You see how it can expand your professional reach, establish authority, bridge engagement, and even morph into a lean, mean marketing machine. You’re all about it! Maybe you’ve started a blog or are guest posting on major websites in your industry. Maybe you’re venturing into the creation of infographics and articles for social media engagement. You’re on the right track, but chances are you’re overlooking one crucial content strategy component: a content calendar or schedule. Continue reading “Creating a Content Strategy: Why a Content Schedule Matters”

Content Marketing, Publishing, Self-Publishing7 Comments
5 Reasons Every Independent Author Should Have a Website

5 Reasons Every Independent Author Should Have a Website

Anita Lovett

In our ongoing content creation series, we’ve covered the basics of planning a content strategy in detail. You’ve probably noticed that unlike many of the copywriting agencies on the Internet, we’ve touched on how each element of content creation applies in principle to independent authors. One of the questions we often hear is, “Why should I [as an indie author] care about a content strategy and content marketing?” Our answer is simple, “Because every independent author should have a website.” Continue reading “5 Reasons Every Independent Author Should Have a Website”

Content MarketingLeave a comment
Creating a Content Strategy: Finding and Nailing Your Voice

Creating a Content Strategy: Finding and Nailing Your Voice

Anita Lovett

It’s easy to get wrapped up in the technicalities of planning a content strategy. If you’re new to the world of content and copywriting, the entire process can seem overwhelming and confusing. Thankfully, you don’t have to face it alone. You can select a content creator and leverage teamwork to get things done. One of the most crucial elements your team will tackle in creating a content strategy is finding and nailing your voice. Continue reading “Creating a Content Strategy: Finding and Nailing Your Voice”

Content MarketingLeave a comment
Creating a Content Strategy: Picking a Content Theme

Creating a Content Strategy: Picking a Content Theme

Anita Lovett

We live in the age of the niche. Targeted marketing campaigns require an intimate understanding of our target audience coupled with a well-planned and consistent content theme. Our chosen theme needs to match our business and entice our audience. The truth is a content theme isn’t an element of only the copywriting world; it’s relevant to all lines of business from service and product offerings to independent authors. Continue reading “Creating a Content Strategy: Picking a Content Theme”

Content Marketing, Tips & General Advice, Writing1 Comment
How to Tell a Great Story

How to Tell a Great Story

Anita Lovett

Storytelling is one of the most important elements of writing. It doesn’t matter if you’re an independent author writing fiction, a copywriter creating content for a business or a student writing a paper for school. Knowing how to tell a great story can make the difference between capturing and losing your audience. Continue reading “How to Tell a Great Story”

Content Marketing, Copywriting, Tips & General Advice, WritingLeave a comment
Copywriting 101: How to Write For the Web

Copywriting 101: How to Write For the Web

Anita Lovett

The Internet is one of the fasted growing mediums for publication currently known to mankind. Opportunities to publish blogs, articles, documents, e-books and copy for content marketing purposes are huge. Thanks to the World Wide Web, there is a place for every kind of writer, whether they are a copywriter, technical writer, creative writer, fiction writer or something in between. But do we need to write a certain way for cyber publication? Continue reading “Copywriting 101: How to Write For the Web”

Content MarketingLeave a comment
Creating a Content Strategy: Identifying Your Target Audience

Creating a Content Strategy: Identifying Your Target Audience

Anita Lovett

Creating content minus a clear view of your audience is like throwing darts blindfolded; you might get lucky and make a bullseye, but chances are you’re hitting everything BUT the target. There’s a strong probability you aren’t even hitting the board. Planning a powerhouse content strategy begins with identifying your target audience.  Continue reading “Creating a Content Strategy: Identifying Your Target Audience”

Content MarketingLeave a comment
Planning Your Content Strategy

Planning Your Content Strategy

Anita Lovett

It’s common to hear the terms “content strategy” and “content marketing” used interchangeably. In fact, it’s such a common occurrence the majority of small business owners have no idea their content strategy is not exactly the same thing as their content marketing strategy. When you work with a copywriter, copywriting agency, or content creator, the focus should be on your content strategy. After all, it’s a major part of the planning process. So just how do you plan a content strategy? Continue reading “Planning Your Content Strategy”

Content Marketing2 Comments
A Guide to Selecting a Content Creator

A Guide to Selecting a Content Creator

Anita Lovett

A few short weeks ago, we discussed how to spot a high-quality writer. We identified four anchor qualities of outstanding talent, and we talked a little about the importance of quality content. Now, we’d like to take the discussion to the next level and cover exactly how you can choose a copywriter or content service provider to meet your needs in this condensed guide to selecting a content creator. Continue reading “A Guide to Selecting a Content Creator”

Blogging, Content MarketingLeave a comment
The Value of Blogging: Why Your Business Needs To Blog

The Value of Blogging: Why Your Business Needs To Blog

Anita Lovett

Everyone wants to expand their customer base, be it a massive publicly traded corporation like Apple or a tiny mom and pop store like Strand Bookstore in New York City. Traditionally, expansion and exposure (marketing) has been accomplished through paid advertisement campaigns or word-of-mouth referrals. In today’s technology driven era, the traditional approach has evolved. The blog is one of the most cost-effective means of gaining exposure, building authority, and staking a claim in both cyberspace and the real world. Continue reading “The Value of Blogging: Why Your Business Needs To Blog”