Author: Anita Lovett

Anita is a seasoned freelance writer and editor with over 15 years of industry experience. She specializes in indie projects ranging from e-books and manuscripts to helping small to medium businesses and individual professionals achieve their written content goals.
Blogging, Content MarketingLeave a comment
The Value of Blogging: Why Your Business Needs To Blog

The Value of Blogging: Why Your Business Needs To Blog

Anita Lovett

Everyone wants to expand their customer base, be it a massive publicly traded corporation like Apple or a tiny mom and pop store like Strand Bookstore in New York City. Traditionally, expansion and exposure (marketing) has been accomplished through paid advertisement campaigns or word-of-mouth referrals. In today’s technology driven era, the traditional approach has evolved. The blog is one of the most cost-effective means of gaining exposure, building authority, and staking a claim in both cyberspace and the real world. Continue reading “The Value of Blogging: Why Your Business Needs To Blog”

Tips & General Advice, Writing2 Comments
20 Tips for Maintaining Your Writing Focus

20 Tips for Maintaining Your Writing Focus

Anita Lovett

Writers come in all shapes and sizes. Some write for a living as freelance writers. Others wear a writer’s hat while in college or university. Still more slip into a writer’s shoes as they prep presentations and communications at work. Whether you’ve been writing for six months or six years, you no doubt agree that when you’re in the zone, you’re in the zone. But if you lose your focus you’ll spend hours staring at a blank screen, eyes watering as your deadline looms. Continue reading “20 Tips for Maintaining Your Writing Focus”

Content Marketing, Tips & General Advice, Writing1 Comment
How to Spot a High-Quality Writer

How to Spot a High-Quality Writer

Anita Lovett

In today’s content saturated world, spotting a high-quality writer can seem like an impossible task. Everyone and anyone can label themselves a writer minus journalism school or training. The truth is the Internet is bursting at its cyber seams with people branding and labeling themselves as writers, copywriters, creative writers, professional writers, technical writers, and every other sort of writer on the most wanted list. But spotting the one-in-a-million, high-quality writer, that’s tough. Continue reading “How to Spot a High-Quality Writer”

Writing1 Comment
Long Live Sherlock Holmes

Long Live Sherlock Holmes

Anita Lovett

Sherlock Holmes is perhaps the most famous literary detective in history. In recent years, we’ve seen a smorgasbord of reincarnations from the dramatic Team Downey productions of Sherlock Holmes and Sherlock Holmes: A Game of Shadows to the BBC’s Sherlock. And let’s not forget the newest face set to grace the extraordinary detective in 2015, Ian McKellen. Recently, the legendary character and his adventures came under fire in a copyright dispute, which has left the ingenious literary masterpiece mostly in the public domain. Continue reading “Long Live Sherlock Holmes”

editing & proofreading, Publishing, Self-PublishingLeave a comment
Choosing an eBook Editor

Insider Info: Small Business vs. Content Agency eBook Editor

Anita Lovett

2014 has been the year many in the content industry referred to as “The Year of Quality Content.” In fact, Digital Journal has dubbed 2014 the “Year of Content Marketing.” Regardless of how you label it, one thing is certain: Content matters more than ever. But what does this mean for self-pub and indie authors? What’s the takeaway as we speed, full throttle into 2015? Continue reading “Insider Info: Small Business vs. Content Agency eBook Editor”

Publishing, Self-Publishing3 Comments
Recovering from a Less Than Favorable eBook

Recovering from a Less Than Favorable eBook

Anita Lovett

Oops! It’s cute when a toddler says it, but “oops” really is one of the most terrifying words in the English language. If it pops out after you’ve published your first e-book, then Houston, we have a problem! Chances are, your “oops” was more along the lines of, “Oh, s^&#” or “F^&# me!” It’s okay to go sailor, but as disheartening as a self-publishing mistake can be, it does not signify the end. Continue reading “Recovering from a Less Than Favorable eBook”

Publishing, Self-Publishing3 Comments
An eBook Market Review & a Guide to 2015

An eBook Market Review & Guide to 2015

Anita Lovett

It’s a fact; e-books are no longer a mere novelty. They have officially become big business. In recent years, electronic books have begun to take over an ever-growing percentage of the literary market share. As we gear up for the New Year, one we predict to be filled with unprecedented content and literature, we’ve put together a snapshot of the e-book marketplace. Are you one of the hundreds of indie authors eking out a name for yourself in the e-market, or are you about to join the ranks? Either way, this blog is for you! Continue reading “An eBook Market Review & Guide to 2015”

English 101, WritingLeave a comment
Properly Capitalized Titles

Properly Capitalized Titles

Anita Lovett

What’s up with properly capitalized titles? Think you know the rules?

As writers — and especially editors — we are tasked with knowing the “what’s what” of the English language. In our industry, we cannot afford to be the writer that constantly makes grammatical mistakes. Likewise, we cannot be the editor that makes improper changes.

Think you know what’s what with title case? Continue reading “Properly Capitalized Titles”