Tag: Small Business

Content MarketingLeave a comment
Creating a Content Strategy: Picking a Content Theme

Creating a Content Strategy: Picking a Content Theme

Anita Lovett

We live in the age of the niche. Targeted marketing campaigns require an intimate understanding of our target audience coupled with a well-planned and consistent content theme. Our chosen theme needs to match our business and entice our audience. The truth is a content theme isn’t an element of only the copywriting world; it’s relevant to all lines of business from service and product offerings to independent authors. Continue reading “Creating a Content Strategy: Picking a Content Theme”

Content MarketingLeave a comment
Creating a Content Strategy: Identifying Your Target Audience

Creating a Content Strategy: Identifying Your Target Audience

Anita Lovett

Creating content minus a clear view of your audience is like throwing darts blindfolded; you might get lucky and make a bullseye, but chances are you’re hitting everything BUT the target. There’s a strong probability you aren’t even hitting the board. Planning a powerhouse content strategy begins with identifying your target audience.  Continue reading “Creating a Content Strategy: Identifying Your Target Audience”

Content MarketingLeave a comment
Planning Your Content Strategy

Planning Your Content Strategy

Anita Lovett

It’s common to hear the terms “content strategy” and “content marketing” used interchangeably. In fact, it’s such a common occurrence the majority of small business owners have no idea their content strategy is not exactly the same thing as their content marketing strategy. When you work with a copywriter, copywriting agency, or content creator, the focus should be on your content strategy. After all, it’s a major part of the planning process. So just how do you plan a content strategy? Continue reading “Planning Your Content Strategy”

Inner Geek4 Comments
Inner Geek: Sherlock

Inner Geek: 5 Business Lessons from Sherlock Holmes

Anita Lovett

Approximately a month ago, I welcomed you into my office here in the realm of all that is geek for a discussion about staying true to you in your professional endeavors. Superhero-sized lessons permeated the article, and it was a hit with folks across the Internet. Today, I’d like to invite you back for a chat about one of my all-time favorite fictional characters, Sherlock Holmes. We’re going to discuss five business lessons we can learn from this extraordinary fictional character. Continue reading “Inner Geek: 5 Business Lessons from Sherlock Holmes”

Content Marketing2 Comments
A Guide to Selecting a Content Creator

A Guide to Selecting a Content Creator

Anita Lovett

A few short weeks ago, we discussed how to spot a high-quality writer. We identified four anchor qualities of outstanding talent, and we talked a little about the importance of quality content. Now, we’d like to take the discussion to the next level and cover exactly how you can choose a copywriter or content service provider to meet your needs in this condensed guide to selecting a content creator. Continue reading “A Guide to Selecting a Content Creator”

Content Marketing, Tips & General Advice, Writing1 Comment
How to Spot a High-Quality Writer

How to Spot a High-Quality Writer

Anita Lovett

In today’s content saturated world, spotting a high-quality writer can seem like an impossible task. Everyone and anyone can label themselves a writer minus journalism school or training. The truth is the Internet is bursting at its cyber seams with people branding and labeling themselves as writers, copywriters, creative writers, professional writers, technical writers, and every other sort of writer on the most wanted list. But spotting the one-in-a-million, high-quality writer, that’s tough. Continue reading “How to Spot a High-Quality Writer”

editing & proofreading, Publishing, Self-PublishingLeave a comment
Choosing an eBook Editor

Insider Info: Small Business vs. Content Agency eBook Editor

Anita Lovett

2014 has been the year many in the content industry referred to as “The Year of Quality Content.” In fact, Digital Journal has dubbed 2014 the “Year of Content Marketing.” Regardless of how you label it, one thing is certain: Content matters more than ever. But what does this mean for self-pub and indie authors? What’s the takeaway as we speed, full throttle into 2015? Continue reading “Insider Info: Small Business vs. Content Agency eBook Editor”