Today in publishing, if you don’t know how to market an e-book effectively, you might as well say sayonara to your book sales. The key to marketing your e-book successfully is having a plan. Planning out your marketing campaign is essential to making a profit.
Let’s face it; we live in an age where virtually anyone can write and produce an e-book at the touch a button. The number of books we have access to is skyrocketing daily, and there is a rapidly growing e-book database online. If you want to stay ahead of the curve and attract an audience to your book, not someone else’s with similar content, you need to focus on a marketing campaign. Continue reading “How to Create an E-Book Marketing Campaign”
A story isn’t a story without characters. Much like reality, it doesn’t matter how small a person appears because their actions and personality can cause an explosion.
Throughout literature there are stunning examples of deep, multifaceted characters, without which stories would be drab and boring. Take, for example, characters like Sherlock Homes and John Watson whose depth rival that of some real life individuals.
In continuation of our Fiction Writing Series, our next topic of discussion is how to create dimensional characters. Continue reading “Fiction Writing Rule #3: Create Dimensional Characters”
As National Novel Writing Month ends, the beginning of the holiday season strikes. The time of the year has come where you embark on reading stories about obnoxious gingerbread men, elves that watch naughty children, talking turkeys, and an incessant use of the word ‘Tis.’
You find yourself watching terribly scripted made for TV holiday movies and ridiculous commercials that make you want to poke your eyeballs out. Now, imagine having to read this stuff year round.
It’s a safe bet you would never again read or watch TV, and the survival of your eyeballs would be debatable.
As you feast your eyes on your NaNoWriMo work, or set your sights on your next writing project, it’s important to focus on the importance of clear and concise writing. Let’s take a minute and review some important tips that will help you prepare a fresh and crisp piece of writing for your readers. Continue reading “The Guide to Clear and Concise Writing”
Books are the closest thing to magic. It’s why so many of us nerds love a good novel. Books have the uncanny ability to transport us to new places, introduce us to new people, and take us on unforgettable adventures. But not all books are created equal. Continue reading “Fiction Writing Rule #2: Show, Don’t Tell”
In the realm of social media, Google+ has been the black sheep. Built by Google with the intent to meet and surpass Facebook, it has been “disparaged and shunned by much of the public.” The Google Plus network is primarily trafficked by professionals and individuals interested in networking or specific interests. Despite it not reaching the fame of Facebook and LinkedIn, it is still a good platform from which to market an e-book if you know how to use it. Continue reading “5 Ways to Market your eBook on Google Plus”
Whether you’re a writer or editor, a little help with proofing is always welcome. Most word processing programs, like Microsoft Word and WordPerfect, come with basic proofreading capabilities. But what if you had access to smarter software? Would you use it? And what if you could use it for free? We’d like to introduce you to a smart software that’s been making our lives easier since 2010. It’s called Grammarly. Continue reading “How to Use Grammarly”
Twitter – it’s one of those marketing tools most people don’t utilize because it can be such a pain in the butt. From character limits to the seeming flood of spam users who follow just to get followed or advertise some product you have absolutely no interest in, it’s no wonder most indie authors shrug their shoulders and walk away. Who has time for that? Continue reading “5 Ways to Market an eBook on Twitter”
In the marathon to promote your e-book, is Facebook a tool you intend to use? Before you answer, and before we discuss five ways to market your e-book on Facebook, let’s talk fact. According to Mashable, Facebook is the most popular social network for all ages. Unlike other social media networks, it knows no generation limit. Millions of potential readers frequent Facebook every day, and this trend is still active. Continue reading “5 Ways to Market your eBook on Facebook”
One of the most frequently asked questions by new independent authors is, should I copyright my book before publishing it? It’s a relevant and important question because the last thing an author wants is their creative work being ripped off and pawned as someone else’s. But just when is the time to copyright your writing? Should you buy your own ISBNs, or stick to publishing via platforms dealing with them? Do ISBNs even hold weight? Continue reading “When to Copyright Your eBook”
Marketing your product is a tough job. And it’s even harder for artists, who are more suited to a free form, intuitive work style. How is such an individual – a writer, perhaps – who is used to less than conventional ways of doing things to sit down and focus on a strategy for showcasing their work to the masses when all they want to do is move on to the next project (or take a well-deserved respite)? Continue reading “Using Social Media to Market an eBook”