Tag: content creation

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5 Tips for Instantly Gripping Copy

Anita Lovett

What’s the secret to creating instantly gripping and useful copy?

Engage or Die

Gripping copy engages. It spurs the reader to action and leaves an impression. It connects. If your words fail, your content flatlines.

The Internet is ripe with opportunities for entrepreneurs and they understand the value of content marketing. They know it’s not a get rich quick scheme guaranteed to produce immediate results. It’s evergreen. And just like an evergreen plant, it takes time to nurture and grow.

Words create content, and they have to connect with readers. Who chooses words? Often a copywriter or a wordsmith. Whether you’re a writer ready to up your game or a business owner looking to hire the right expert, there’s something crucial you must understand… Continue reading “5 Tips for Instantly Gripping Copy”

Content MarketingLeave a comment
How to Captivate an Audience of Readers

How to Captivate an Audience of Readers

Anita Lovett

Did you know some people hate to read?

It’s scary but true. A surprising number of people don’t like to curl up in an easy chair with a good book. Why? Lots of reasons; impatience, short attention span, the want-it-now attitude, dyslexia, downright laziness…there’s an in-depth discussion about it at Goodreads.

The ironic thing is that we live in a technology and Internet-driven world where marketing is taking on the persona of intelligent copy and visual stimuli. As the younger generations grow more dependent on cyberspace, the way we do business continues to evolve.

Thousands of brands do the bulk of their business via electronic communication, never once conversing with their clients via telephone or in person. But a growing number of people hate to read. So in a time when the primary way prospective consumers will learn about and engage with your business is through content marketing, how can you captivate those word weary souls and make them want to read your copy? Continue reading “How to Captivate an Audience of Readers”

Copywriting, Tips & General Advice, Writing2 Comments
10 Ways to Improve Your Storytelling Skills

10 Ways to Improve Your Storytelling Skills

Cori Davan

Ever since I was a kid, I have been a fan of daytime soap operas. I can remember coming home from school and watching my VHS taped show for the day. I would follow the storyline and thought that no matter how ridiculous the plot, whoever wrote the lines knew what they were doing.

Being a decent writer means that you are a decent storyteller, but why stop at decent? Improving your storytelling skills will strengthen your writing and make your work more attractive and relatable—two highly sought after elements in all wanted copywriters. Practice makes perfect. So here are ten exercises you can use to improve your storytelling swag: Continue reading “10 Ways to Improve Your Storytelling Skills”

Blogging, Content Marketing2 Comments
Planning Killer Blog Content

8 Tips for Planning Killer Blog Content

Anita Lovett

Most people think that writing a blog is a one step process. However, there are several steps that good writers take to make sure their content is killer. The process leading up to the final product is both time consuming and methodical. Every writer (and business owner) should devote time to planning their content before moving into the writing process.

Planning blog content is the key to writing a successful post. In order to do this, you must first understand what a blog is, including how it differs from other forms of copy. You will next need to understand what content planning really is. Continue reading “8 Tips for Planning Killer Blog Content”

editing & proofreading, Tips & General Advice, WritingLeave a comment
A Guide to Split Infinitives

A Guide to Split Infinitives

Cori Davan

Whether you are writing a novel or a simple short story, the infancy stages of your piece will not be perfect. It is also a safe bet that one of the biggest grammatical headaches, the split infinitive, has been a thorn in your side. Don’t worry, you are not the only writer to enter split infinitive hell! Continue reading “A Guide to Split Infinitives”

Content Marketing, Copywriting1 Comment
Don't Buy Cheap Copy

You Get What You Pay For

Anita Lovett

Editor’s Note: This post originally appeared on LinkedIn.

Mama said there’d be days like this, and she probably also warned you get what you pay for. In the world of writing – especially freelance writing – truer words have never been spoken. As the business or brand ordering content, you get what you pay for. And as the writer, well, sometimes – okay, most times – you don’t get paid what you’re worth.

A vicious storm is brewing atop the waves of the Internet. It’s been bubbling and brewing for some time like the witch’s brew of Macbeth. It’s an ugly and monstrous storm; a squall directly linked to the SEO-driven monsoon of mediocre material audiences around the globe are currently drowning in. Let’s face it; so many people want written content for practically free that quality has grown atrocious! Continue reading “You Get What You Pay For”

Content Marketing, Copywriting, Tips & General Advice, Writing1 Comment
20 Tips for Creating Compelling Copy

20 Tips for Creating Compelling Copy

Anita Lovett

So you have a website. Perhaps it’s a personal blog. Perhaps it’s a page for your product or service. Maybe you’re trying to build an audience for something big. At this stage in your content creation journey, I’m sure your biggest question is, “How the hell am I supposed to get people to read my copy?”

Creating compelling copy for your website or blog is no small feat. However, it can be done. And perhaps it’ll be easier than you think! So buckle in and hang tight because we’re going to bring you not five, not 10, not even 15…but 20 tips for creating compelling copy! Continue reading “20 Tips for Creating Compelling Copy”

Content Marketing, CopywritingLeave a comment
5 Reasons to Outsource Copywriting

5 Reasons to Outsource Copywriting

Anita Lovett

Writing is a powerful way to connect with your audience and show them who you are. While we may have exciting concepts and an urge to express them, we do not all possess the same mastery of the written word. You have great ideas, content, or products you want to share with the world, but you need to communicate in a way that will hook your readers. You want to sell your brand and your vision to others in the best way possible. For this very reason, you are doing yourself a favor by investing a little extra money in outsourcing your copywriting needs. Continue reading “5 Reasons to Outsource Copywriting”

Content Marketing, SEO1 Comment
Junk SEO – 5 Things You Need to Know

Junk SEO – 5 Things You Need to Know

Anita Lovett

You know what I hate? Sugarcoating and BS. Don’t sugarcoat. Give it to me straight. Don’t bullshit me – ever – because I’ll take my business elsewhere. In the race to stake a claim to one of the coveted top spots on Google search, though, you have to wade through a figurative flood of junk SEO, better known as SEO BS. Continue reading “Junk SEO – 5 Things You Need to Know”

Content Marketing, Copywriting, Writing4 Comments
What is Copywriting?

What Is Copywriting?

Anita Lovett

Copywriting is a word all too often confused with copyrighting. We see inquiries where a potential client would like more information about our copywriting services, but somehow the word copyrighting gets into the mix. A sizeable chasm spans the rift between the act of copywriting and copyrighting. Just what is copywriting and how does it differ from copyrighting? Let’s find out! Continue reading “What Is Copywriting?”