Category: Copywriting

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5 Tips for Instantly Gripping Copy

Anita Lovett

What’s the secret to creating instantly gripping and useful copy?

Engage or Die

Gripping copy engages. It spurs the reader to action and leaves an impression. It connects. If your words fail, your content flatlines.

The Internet is ripe with opportunities for entrepreneurs and they understand the value of content marketing. They know it’s not a get rich quick scheme guaranteed to produce immediate results. It’s evergreen. And just like an evergreen plant, it takes time to nurture and grow.

Words create content, and they have to connect with readers. Who chooses words? Often a copywriter or a wordsmith. Whether you’re a writer ready to up your game or a business owner looking to hire the right expert, there’s something crucial you must understand… Continue reading “5 Tips for Instantly Gripping Copy”

Copywriting, Tips & General Advice, Writing2 Comments
10 Ways to Improve Your Storytelling Skills

10 Ways to Improve Your Storytelling Skills

Cori Davan

Ever since I was a kid, I have been a fan of daytime soap operas. I can remember coming home from school and watching my VHS taped show for the day. I would follow the storyline and thought that no matter how ridiculous the plot, whoever wrote the lines knew what they were doing.

Being a decent writer means that you are a decent storyteller, but why stop at decent? Improving your storytelling skills will strengthen your writing and make your work more attractive and relatable—two highly sought after elements in all wanted copywriters. Practice makes perfect. So here are ten exercises you can use to improve your storytelling swag: Continue reading “10 Ways to Improve Your Storytelling Skills”

Content Marketing, Copywriting1 Comment
Don't Buy Cheap Copy

You Get What You Pay For

Anita Lovett

Editor’s Note: This post originally appeared on LinkedIn.

Mama said there’d be days like this, and she probably also warned you get what you pay for. In the world of writing – especially freelance writing – truer words have never been spoken. As the business or brand ordering content, you get what you pay for. And as the writer, well, sometimes – okay, most times – you don’t get paid what you’re worth.

A vicious storm is brewing atop the waves of the Internet. It’s been bubbling and brewing for some time like the witch’s brew of Macbeth. It’s an ugly and monstrous storm; a squall directly linked to the SEO-driven monsoon of mediocre material audiences around the globe are currently drowning in. Let’s face it; so many people want written content for practically free that quality has grown atrocious! Continue reading “You Get What You Pay For”

Copywriting, Writing4 Comments
Why Be a Copywriter?

Why Be a Copywriter?

Anita Lovett

Copywriting is one of the fastest growing online industries. Filling the shoes of a copywriter comes with an amount of freedom that cannot be found elsewhere. The vast majority of copywriters are freelance; they work from the comfort of home, manage their own time, and have the freedom to ghostwrite and produce their own by-line. For the talented and smart writing professional, there has never been a better time to be a copywriter. Continue reading “Why Be a Copywriter?”

Content Marketing, Copywriting, Tips & General Advice, Writing1 Comment
20 Tips for Creating Compelling Copy

20 Tips for Creating Compelling Copy

Anita Lovett

So you have a website. Perhaps it’s a personal blog. Perhaps it’s a page for your product or service. Maybe you’re trying to build an audience for something big. At this stage in your content creation journey, I’m sure your biggest question is, “How the hell am I supposed to get people to read my copy?”

Creating compelling copy for your website or blog is no small feat. However, it can be done. And perhaps it’ll be easier than you think! So buckle in and hang tight because we’re going to bring you not five, not 10, not even 15…but 20 tips for creating compelling copy! Continue reading “20 Tips for Creating Compelling Copy”

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5 Reasons to Outsource Copywriting

5 Reasons to Outsource Copywriting

Anita Lovett

Writing is a powerful way to connect with your audience and show them who you are. While we may have exciting concepts and an urge to express them, we do not all possess the same mastery of the written word. You have great ideas, content, or products you want to share with the world, but you need to communicate in a way that will hook your readers. You want to sell your brand and your vision to others in the best way possible. For this very reason, you are doing yourself a favor by investing a little extra money in outsourcing your copywriting needs. Continue reading “5 Reasons to Outsource Copywriting”

Content Marketing, Copywriting, Writing4 Comments
What is Copywriting?

What Is Copywriting?

Anita Lovett

Copywriting is a word all too often confused with copyrighting. We see inquiries where a potential client would like more information about our copywriting services, but somehow the word copyrighting gets into the mix. A sizeable chasm spans the rift between the act of copywriting and copyrighting. Just what is copywriting and how does it differ from copyrighting? Let’s find out! Continue reading “What Is Copywriting?”

Content Marketing, Copywriting, Tips & General Advice, WritingLeave a comment
Copywriting 101: How to Write For the Web

Copywriting 101: How to Write For the Web

Anita Lovett

The Internet is one of the fasted growing mediums for publication currently known to mankind. Opportunities to publish blogs, articles, documents, e-books and copy for content marketing purposes are huge. Thanks to the World Wide Web, there is a place for every kind of writer, whether they are a copywriter, technical writer, creative writer, fiction writer or something in between. But do we need to write a certain way for cyber publication? Continue reading “Copywriting 101: How to Write For the Web”