Fiction Writing: Creating the Perfect Hero
Fiction writing smolders down to the basic concept of good versus evil. A good story will include a hero and a villain duking it out in a twisted plot designed to keep the reader on their toes. The really good stories—the ones we can’t put down—are home to unlikely and flawed heroes, i.e. the perfect hero. But how do we as writers and authors create the perfect hero? Is there a formula? Or do they just magically spring into existence on the page? Continue reading “Fiction Writing: Creating the Perfect Hero”
Planning Your Content Strategy
It’s common to hear the terms “content strategy” and “content marketing” used interchangeably. In fact, it’s such a common occurrence the majority of small business owners have no idea their content strategy is not exactly the same thing as their content marketing strategy. When you work with a copywriter, copywriting agency, or content creator, the focus should be on your content strategy. After all, it’s a major part of the planning process. So just how do you plan a content strategy? Continue reading “Planning Your Content Strategy”
Inner Geek: 5 Business Lessons from Sherlock Holmes
Approximately a month ago, I welcomed you into my office here in the realm of all that is geek for a discussion about staying true to you in your professional endeavors. Superhero-sized lessons permeated the article, and it was a hit with folks across the Internet. Today, I’d like to invite you back for a chat about one of my all-time favorite fictional characters, Sherlock Holmes. We’re going to discuss five business lessons we can learn from this extraordinary fictional character. Continue reading “Inner Geek: 5 Business Lessons from Sherlock Holmes”
[Infographic] Revise vs. Proofread vs. Edit
Revise, proofread, and edit are terms often interchanged, but each has specific meaning. Know the difference before investing in editorial services. Continue reading [Infographic] Revise vs. Proofread vs. Edit
How Do I Get eBook Reviews?
So you’ve published an e-book. That’s half the battle, now isn’t it? Many new indie authors think writing the manuscript, subjecting it to painstaking proofs and editing resulting in sleep-deprived madness, cover art design, file conversion, and the ultimate click to publish was the entire battle. It’s not. Once you hit publish, you have effectively fallen through the looking glass into a whole new world. A world that in all likelihood is stranger than the one you wrote about in your book. Continue reading “How Do I Get eBook Reviews?”
A Guide to Selecting a Content Creator
A few short weeks ago, we discussed how to spot a high-quality writer. We identified four anchor qualities of outstanding talent, and we talked a little about the importance of quality content. Now, we’d like to take the discussion to the next level and cover exactly how you can choose a copywriter or content service provider to meet your needs in this condensed guide to selecting a content creator. Continue reading “A Guide to Selecting a Content Creator”
The BBC Turned 80 in 2014
The BBC is one of the largest and most iconic television and film broadcasting organizations on the planet. In fact, it’s the world’s oldest national broadcasting organization, as well as the largest by number of employees (23,000). In late 2014, the BBC celebrated its 80th anniversary with a resonating video reviewing its 80-year history, narrated by Benedict Cumberbatch:
Continue reading “The BBC Turned 80 in 2014”
5 Ways to Banish Writer’s Block
You sit down with a steaming cup of coffee (or tea), ready and wanting to write, but nothing happens. You stare at a blank word processing page on your computer or tablet. The whiteness is emanating an unsaid taunt, threatening to induce blindness. Your eyeballs pulse as your mind races. What ails you? It’s called writer’s block! Continue reading “5 Ways to Banish Writer’s Block”
The Value of Blogging: Why Your Business Needs To Blog
Everyone wants to expand their customer base, be it a massive publicly traded corporation like Apple or a tiny mom and pop store like Strand Bookstore in New York City. Traditionally, expansion and exposure (marketing) has been accomplished through paid advertisement campaigns or word-of-mouth referrals. In today’s technology driven era, the traditional approach has evolved. The blog is one of the most cost-effective means of gaining exposure, building authority, and staking a claim in both cyberspace and the real world. Continue reading “The Value of Blogging: Why Your Business Needs To Blog”
20 Tips for Maintaining Your Writing Focus
Writers come in all shapes and sizes. Some write for a living as freelance writers. Others wear a writer’s hat while in college or university. Still more slip into a writer’s shoes as they prep presentations and communications at work. Whether you’ve been writing for six months or six years, you no doubt agree that when you’re in the zone, you’re in the zone. But if you lose your focus you’ll spend hours staring at a blank screen, eyes watering as your deadline looms. Continue reading “20 Tips for Maintaining Your Writing Focus”
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