5 Reasons Every Independent Author Should Have a Website
In our ongoing content creation series, we’ve covered the basics of planning a content strategy in detail. You’ve probably noticed that unlike many of the copywriting agencies on the Internet, we’ve touched on how each element of content creation applies in principle to independent authors. One of the questions we often hear is, “Why should I [as an indie author] care about a content strategy and content marketing?” Our answer is simple, “Because every independent author should have a website.” Continue reading “5 Reasons Every Independent Author Should Have a Website”
Creating a Content Strategy: Finding and Nailing Your Voice
It’s easy to get wrapped up in the technicalities of planning a content strategy. If you’re new to the world of content and copywriting, the entire process can seem overwhelming and confusing. Thankfully, you don’t have to face it alone. You can select a content creator and leverage teamwork to get things done. One of the most crucial elements your team will tackle in creating a content strategy is finding and nailing your voice. Continue reading “Creating a Content Strategy: Finding and Nailing Your Voice”
Fiction Writing: Jumpstarting Your Creativity
Fiction writing is hard work. Depending on your approach, it can be harder than non-fiction in numerous respects. It takes effort, planning, and dedication. It requires a thick skin. But most of all, it demands creativity and passion. Yet, even the most creative and passionate amongst us can run into troubles from writer’s block to the stall of procrastination. So, just how can we humble authors jumpstart our creativity? Continue reading “Fiction Writing: Jumpstarting Your Creativity”
Creating a Content Strategy: Picking a Content Theme
We live in the age of the niche. Targeted marketing campaigns require an intimate understanding of our target audience coupled with a well-planned and consistent content theme. Our chosen theme needs to match our business and entice our audience. The truth is a content theme isn’t an element of only the copywriting world; it’s relevant to all lines of business from service and product offerings to independent authors. Continue reading “Creating a Content Strategy: Picking a Content Theme”
How to Tell a Great Story
Storytelling is one of the most important elements of writing. It doesn’t matter if you’re an independent author writing fiction, a copywriter creating content for a business or a student writing a paper for school. Knowing how to tell a great story can make the difference between capturing and losing your audience. Continue reading “How to Tell a Great Story”
Should I Use a Pseudonym?
A pseudonym, also known as a pen name, is a fictitious or fake name. Pseudonyms have a rich heritage dating back to 1833. Mark Twain was a pen name wielded by the famous American author Samuel Clemens. Theodor Geisel, better recognized as Dr. Seuss, held three pen names; Dean Koontz, a famous novelist, held upwards to eleven! Many an author has opted to use one (or more) for various reasons. It’s perfectly natural to wonder, Should I use a pseudonym? Continue reading “Should I Use a Pseudonym?”
Is Kindle Unlimited Bad for Authors?
Indie authors and avid readers have been debating the good versus bad of Kindle Unlimited since its release. Readers love it because it’s like the Netflix of e-books. Authors aren’t so sure of its benefit because of the restrictions Amazon imposes. Is Kindle Unlimited bad for authors or does it have a positive side? Continue reading “Is Kindle Unlimited Bad for Authors?”
Copywriting 101: How to Write For the Web
The Internet is one of the fasted growing mediums for publication currently known to mankind. Opportunities to publish blogs, articles, documents, e-books and copy for content marketing purposes are huge. Thanks to the World Wide Web, there is a place for every kind of writer, whether they are a copywriter, technical writer, creative writer, fiction writer or something in between. But do we need to write a certain way for cyber publication? Continue reading “Copywriting 101: How to Write For the Web”
The Amazon of Feuds: Hachette Book Group vs. Amazon
Last year the news of a feud blew up presses everywhere. It was a seeming story of the little guy versus the giant, and it involved one of the biggest names in e-books: Amazon. It drew global attention, causing sides to be taken and bringing e-book sales tactics into question. Continue reading “The Amazon of Feuds: Hachette Book Group vs. Amazon”
Creating a Content Strategy: Identifying Your Target Audience
Creating content minus a clear view of your audience is like throwing darts blindfolded; you might get lucky and make a bullseye, but chances are you’re hitting everything BUT the target. There’s a strong probability you aren’t even hitting the board. Planning a powerhouse content strategy begins with identifying your target audience. Continue reading “Creating a Content Strategy: Identifying Your Target Audience”
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