National Novel Writing Month
It’s National Novel Writing Month, and we’re here to help you make the most of it.
Creating a story is hard work, even when you’re blessed with boundless imagination and creativity. While the art of a story is the cornerstone of a novel, there is a large technical side to novel writing. We’ll help you navigate it all, but in this blog, we’re focusing on what exactly NaNoWriMo is and how it’s grown.
Continue reading “National Novel Writing Month”
5 Tips for Staying Professional in the Work-At-Home Writing Life
The work-at-home life isn’t all pajamas and parties. It requires professionalism. Without it, you and your clients will suffer. Continue reading 5 Tips for Staying Professional in the Work-At-Home Writing Life
How to Build a Blog Readership
Nowadays, if you’re starting a small business or building a brand, you need to create a company blog. Blogging generates so much value and evergreen, content-driven advertising that you’d be insane to ignore or neglect it. But how do you build … Continue reading How to Build a Blog Readership
5 Tips for Instantly Gripping Copy
What’s the secret to creating instantly gripping and useful copy?
Engage or Die
Gripping copy engages. It spurs the reader to action and leaves an impression. It connects. If your words fail, your content flatlines.
The Internet is ripe with opportunities for entrepreneurs and they understand the value of content marketing. They know it’s not a get rich quick scheme guaranteed to produce immediate results. It’s evergreen. And just like an evergreen plant, it takes time to nurture and grow.
Words create content, and they have to connect with readers. Who chooses words? Often a copywriter or a wordsmith. Whether you’re a writer ready to up your game or a business owner looking to hire the right expert, there’s something crucial you must understand… Continue reading “5 Tips for Instantly Gripping Copy”
National Proofreading Day: 10 Tips to Proof It Up!
Did you know it’s National Proofreading Day?
That’s right, folks! It’s officially March 8, 2017, and that little ‘ol eight makes it National Proofreading Day. To celebrate today’s dedication to error-free writing, I thought I’d share my top 10 tips for exceptional proofreading. Continue reading “National Proofreading Day: 10 Tips to Proof It Up!”
How to Captivate an Audience of Readers
Did you know some people hate to read?
It’s scary but true. A surprising number of people don’t like to curl up in an easy chair with a good book. Why? Lots of reasons; impatience, short attention span, the want-it-now attitude, dyslexia, downright laziness…there’s an in-depth discussion about it at Goodreads.
The ironic thing is that we live in a technology and Internet-driven world where marketing is taking on the persona of intelligent copy and visual stimuli. As the younger generations grow more dependent on cyberspace, the way we do business continues to evolve.
Thousands of brands do the bulk of their business via electronic communication, never once conversing with their clients via telephone or in person. But a growing number of people hate to read. So in a time when the primary way prospective consumers will learn about and engage with your business is through content marketing, how can you captivate those word weary souls and make them want to read your copy? Continue reading “How to Captivate an Audience of Readers”
10 Ways to Improve Your Storytelling Skills
Ever since I was a kid, I have been a fan of daytime soap operas. I can remember coming home from school and watching my VHS taped show for the day. I would follow the storyline and thought that no matter how ridiculous the plot, whoever wrote the lines knew what they were doing.
Being a decent writer means that you are a decent storyteller, but why stop at decent? Improving your storytelling skills will strengthen your writing and make your work more attractive and relatable—two highly sought after elements in all wanted copywriters. Practice makes perfect. So here are ten exercises you can use to improve your storytelling swag: Continue reading “10 Ways to Improve Your Storytelling Skills”
How to Create an E-Book Marketing Campaign
Today in publishing, if you don’t know how to market an e-book effectively, you might as well say sayonara to your book sales. The key to marketing your e-book successfully is having a plan. Planning out your marketing campaign is essential to making a profit.
Let’s face it; we live in an age where virtually anyone can write and produce an e-book at the touch a button. The number of books we have access to is skyrocketing daily, and there is a rapidly growing e-book database online. If you want to stay ahead of the curve and attract an audience to your book, not someone else’s with similar content, you need to focus on a marketing campaign. Continue reading “How to Create an E-Book Marketing Campaign”
The Oxford Comma – Is It Dead?
Gird your loins grammar geeks! We are about to enter the territory of heated debate known as the Oxford Comma Wars. Why is this humble punctuation mark such a big deal? Is it a dead and gone old-timey rule best to be buried? Let us debate! Continue reading “The Oxford Comma – Is It Dead?”
8 Tips for Planning Killer Blog Content
Most people think that writing a blog is a one step process. However, there are several steps that good writers take to make sure their content is killer. The process leading up to the final product is both time consuming and methodical. Every writer (and business owner) should devote time to planning their content before moving into the writing process.
Planning blog content is the key to writing a successful post. In order to do this, you must first understand what a blog is, including how it differs from other forms of copy. You will next need to understand what content planning really is. Continue reading “8 Tips for Planning Killer Blog Content”
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