“By Bestselling Author…”

Twitter is flooded with tweets from hundreds (maybe even thousands) of authors advertising their latest work via these three words.

We think they think that it has the same impact on readers as the deep booming voice in the movie theatre saying, “From critically acclaimed” whatever. From the depths of the narrator’s voice come three words that make heads snap forward and minds say, “Oo! It must be good.” Bonus points if they know the name mentioned and have loved their previous work. Continue reading “What Is A Bestselling Author?”