20 Tips for Creating Compelling Copy

20 Tips for Creating Compelling Copy

So you have a website. Perhaps it’s a personal blog. Perhaps it’s a page for your product or service. Maybe you’re trying to build an audience for something big. At this stage in your content creation journey, I’m sure your biggest question is, “How the hell am I supposed to get people to read my copy?”

Creating compelling copy for your website or blog is no small feat. However, it can be done. And perhaps it’ll be easier than you think! So buckle in and hang tight because we’re going to bring you not five, not 10, not even 15…but 20 tips for creating compelling copy! Continue reading “20 Tips for Creating Compelling Copy”

5 Ways to Banish Writer’s Block

5 Ways to Banish Writer’s Block

You sit down with a steaming cup of coffee (or tea), ready and wanting to write, but nothing happens. You stare at a blank word processing page on your computer or tablet. The whiteness is emanating an unsaid taunt, threatening to induce blindness. Your eyeballs pulse as your mind races. What ails you? It’s called writer’s block! Continue reading “5 Ways to Banish Writer’s Block”

Properly Capitalized Titles

Properly Capitalized Titles

What’s up with properly capitalized titles? Think you know the rules?

As writers — and especially editors — we are tasked with knowing the “what’s what” of the English language. In our industry, we cannot afford to be the writer that constantly makes grammatical mistakes. Likewise, we cannot be the editor that makes improper changes.

Think you know what’s what with title case? Continue reading “Properly Capitalized Titles”