How to Use Grammarly

Whether you’re a writer or editor, a little help with proofing is always welcome. Most word processing programs, like Microsoft Word and WordPerfect, come with basic proofreading capabilities. But what if you had access to smarter software? Would you use it? And what if you could use it for free? We’d like to introduce you to a smart software that’s been making our lives easier since 2010. It’s called Grammarly. Continue reading “How to Use Grammarly”

Why Be a Copywriter?

Why Be a Copywriter?

Copywriting is one of the fastest growing online industries. Filling the shoes of a copywriter comes with an amount of freedom that cannot be found elsewhere. The vast majority of copywriters are freelance; they work from the comfort of home, manage their own time, and have the freedom to ghostwrite and produce their own by-line. For the talented and smart writing professional, there has never been a better time to be a copywriter. Continue reading “Why Be a Copywriter?”

20 Tips for Creating Compelling Copy

20 Tips for Creating Compelling Copy

So you have a website. Perhaps it’s a personal blog. Perhaps it’s a page for your product or service. Maybe you’re trying to build an audience for something big. At this stage in your content creation journey, I’m sure your biggest question is, “How the hell am I supposed to get people to read my copy?”

Creating compelling copy for your website or blog is no small feat. However, it can be done. And perhaps it’ll be easier than you think! So buckle in and hang tight because we’re going to bring you not five, not 10, not even 15…but 20 tips for creating compelling copy! Continue reading “20 Tips for Creating Compelling Copy”

5 Ways to Banish Writer’s Block

5 Ways to Banish Writer’s Block

You sit down with a steaming cup of coffee (or tea), ready and wanting to write, but nothing happens. You stare at a blank word processing page on your computer or tablet. The whiteness is emanating an unsaid taunt, threatening to induce blindness. Your eyeballs pulse as your mind races. What ails you? It’s called writer’s block! Continue reading “5 Ways to Banish Writer’s Block”

Properly Capitalized Titles

Properly Capitalized Titles

What’s up with properly capitalized titles? Think you know the rules?

As writers — and especially editors — we are tasked with knowing the “what’s what” of the English language. In our industry, we cannot afford to be the writer that constantly makes grammatical mistakes. Likewise, we cannot be the editor that makes improper changes.

Think you know what’s what with title case? Continue reading “Properly Capitalized Titles”