Tag: SEO Blogging

Content Marketing, SEO1 Comment
5 Effortless Ways to Make Your Content SEO Friendly

5 Effortless Ways to Make Your Content SEO Friendly

Anita Lovett

One of the primary goals of online content is to nail search engine optimization (SEO). There are a metric ton of websites, fly-by-night companies, and SEO-based companies that want you to think it takes money to rank on search engines. And they would be wrong. We’re here to tell you two things: SEO doesn’t have to cost you money, and it doesn’t have to be confusing. In fact, we’re going to share five effortless tips you can use to make your content SEO friendly. Continue reading “5 Effortless Ways to Make Your Content SEO Friendly”

Content MarketingLeave a comment
Creating a Content Strategy: Picking a Content Theme

Creating a Content Strategy: Picking a Content Theme

Anita Lovett

We live in the age of the niche. Targeted marketing campaigns require an intimate understanding of our target audience coupled with a well-planned and consistent content theme. Our chosen theme needs to match our business and entice our audience. The truth is a content theme isn’t an element of only the copywriting world; it’s relevant to all lines of business from service and product offerings to independent authors. Continue reading “Creating a Content Strategy: Picking a Content Theme”

Blogging, Content MarketingLeave a comment
The Value of Blogging: Why Your Business Needs To Blog

The Value of Blogging: Why Your Business Needs To Blog

Anita Lovett

Everyone wants to expand their customer base, be it a massive publicly traded corporation like Apple or a tiny mom and pop store like Strand Bookstore in New York City. Traditionally, expansion and exposure (marketing) has been accomplished through paid advertisement campaigns or word-of-mouth referrals. In today’s technology driven era, the traditional approach has evolved. The blog is one of the most cost-effective means of gaining exposure, building authority, and staking a claim in both cyberspace and the real world. Continue reading “The Value of Blogging: Why Your Business Needs To Blog”