10 Ways to Improve Your Storytelling Skills

10 Ways to Improve Your Storytelling Skills

Ever since I was a kid, I have been a fan of daytime soap operas. I can remember coming home from school and watching my VHS taped show for the day. I would follow the storyline and thought that no matter how ridiculous the plot, whoever wrote the lines knew what they were doing.

Being a decent writer means that you are a decent storyteller, but why stop at decent? Improving your storytelling skills will strengthen your writing and make your work more attractive and relatable—two highly sought after elements in all wanted copywriters. Practice makes perfect. So here are ten exercises you can use to improve your storytelling swag: Continue reading “10 Ways to Improve Your Storytelling Skills”

The Guide to Clear and Concise Writing

The Guide to Clear and Concise Writing

As National Novel Writing Month ends, the beginning of the holiday season strikes. The time of the year has come where you embark on reading stories about obnoxious gingerbread men, elves that watch naughty children, talking turkeys, and an incessant use of the word ‘Tis.’

You find yourself watching terribly scripted made for TV holiday movies and ridiculous commercials that make you want to poke your eyeballs out. Now, imagine having to read this stuff year round.

It’s a safe bet you would never again read or watch TV, and the survival of your eyeballs would be debatable.

As you feast your eyes on your NaNoWriMo work, or set your sights on your next writing project, it’s important to focus on the importance of clear and concise writing. Let’s take a minute and review some important tips that will help you prepare a fresh and crisp piece of writing for your readers. Continue reading “The Guide to Clear and Concise Writing”

A Guide to Split Infinitives

A Guide to Split Infinitives

Whether you are writing a novel or a simple short story, the infancy stages of your piece will not be perfect. It is also a safe bet that one of the biggest grammatical headaches, the split infinitive, has been a thorn in your side. Don’t worry, you are not the only writer to enter split infinitive hell! Continue reading “A Guide to Split Infinitives”

Creating a Content Strategy: Finding and Nailing Your Voice

Creating a Content Strategy: Finding and Nailing Your Voice

It’s easy to get wrapped up in the technicalities of planning a content strategy. If you’re new to the world of content and copywriting, the entire process can seem overwhelming and confusing. Thankfully, you don’t have to face it alone. You can select a content creator and leverage teamwork to get things done. One of the most crucial elements your team will tackle in creating a content strategy is finding and nailing your voice. Continue reading “Creating a Content Strategy: Finding and Nailing Your Voice”