Tag: Online Writing

Copywriting, Tips & General Advice, Writing2 Comments
10 Ways to Improve Your Storytelling Skills

10 Ways to Improve Your Storytelling Skills

Cori Davan

Ever since I was a kid, I have been a fan of daytime soap operas. I can remember coming home from school and watching my VHS taped show for the day. I would follow the storyline and thought that no matter how ridiculous the plot, whoever wrote the lines knew what they were doing.

Being a decent writer means that you are a decent storyteller, but why stop at decent? Improving your storytelling skills will strengthen your writing and make your work more attractive and relatable—two highly sought after elements in all wanted copywriters. Practice makes perfect. So here are ten exercises you can use to improve your storytelling swag: Continue reading “10 Ways to Improve Your Storytelling Skills”

Tips & General Advice, Writing2 Comments
The Guide to Clear and Concise Writing

The Guide to Clear and Concise Writing

Anita Lovett

As National Novel Writing Month ends, the beginning of the holiday season strikes. The time of the year has come where you embark on reading stories about obnoxious gingerbread men, elves that watch naughty children, talking turkeys, and an incessant use of the word ‘Tis.’

You find yourself watching terribly scripted made for TV holiday movies and ridiculous commercials that make you want to poke your eyeballs out. Now, imagine having to read this stuff year round.

It’s a safe bet you would never again read or watch TV, and the survival of your eyeballs would be debatable.

As you feast your eyes on your NaNoWriMo work, or set your sights on your next writing project, it’s important to focus on the importance of clear and concise writing. Let’s take a minute and review some important tips that will help you prepare a fresh and crisp piece of writing for your readers. Continue reading “The Guide to Clear and Concise Writing”

editing & proofreading, Tips & General Advice, WritingLeave a comment
A Guide to Split Infinitives

A Guide to Split Infinitives

Cori Davan

Whether you are writing a novel or a simple short story, the infancy stages of your piece will not be perfect. It is also a safe bet that one of the biggest grammatical headaches, the split infinitive, has been a thorn in your side. Don’t worry, you are not the only writer to enter split infinitive hell! Continue reading “A Guide to Split Infinitives”

Copywriting, Writing4 Comments
Why Be a Copywriter?

Why Be a Copywriter?

Anita Lovett

Copywriting is one of the fastest growing online industries. Filling the shoes of a copywriter comes with an amount of freedom that cannot be found elsewhere. The vast majority of copywriters are freelance; they work from the comfort of home, manage their own time, and have the freedom to ghostwrite and produce their own by-line. For the talented and smart writing professional, there has never been a better time to be a copywriter. Continue reading “Why Be a Copywriter?”

Content MarketingLeave a comment
Creating a Content Strategy: Finding and Nailing Your Voice

Creating a Content Strategy: Finding and Nailing Your Voice

Anita Lovett

It’s easy to get wrapped up in the technicalities of planning a content strategy. If you’re new to the world of content and copywriting, the entire process can seem overwhelming and confusing. Thankfully, you don’t have to face it alone. You can select a content creator and leverage teamwork to get things done. One of the most crucial elements your team will tackle in creating a content strategy is finding and nailing your voice. Continue reading “Creating a Content Strategy: Finding and Nailing Your Voice”

Content Marketing, Copywriting, Tips & General Advice, WritingLeave a comment
Copywriting 101: How to Write For the Web

Copywriting 101: How to Write For the Web

Anita Lovett

The Internet is one of the fasted growing mediums for publication currently known to mankind. Opportunities to publish blogs, articles, documents, e-books and copy for content marketing purposes are huge. Thanks to the World Wide Web, there is a place for every kind of writer, whether they are a copywriter, technical writer, creative writer, fiction writer or something in between. But do we need to write a certain way for cyber publication? Continue reading “Copywriting 101: How to Write For the Web”