Tag: High-Quality Content

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Planning Your Content Strategy

Planning Your Content Strategy

Anita Lovett

It’s common to hear the terms “content strategy” and “content marketing” used interchangeably. In fact, it’s such a common occurrence the majority of small business owners have no idea their content strategy is not exactly the same thing as their content marketing strategy. When you work with a copywriter, copywriting agency, or content creator, the focus should be on your content strategy. After all, it’s a major part of the planning process. So just how do you plan a content strategy? Continue reading “Planning Your Content Strategy”

Content Marketing2 Comments
A Guide to Selecting a Content Creator

A Guide to Selecting a Content Creator

Anita Lovett

A few short weeks ago, we discussed how to spot a high-quality writer. We identified four anchor qualities of outstanding talent, and we talked a little about the importance of quality content. Now, we’d like to take the discussion to the next level and cover exactly how you can choose a copywriter or content service provider to meet your needs in this condensed guide to selecting a content creator. Continue reading “A Guide to Selecting a Content Creator”

Content Marketing, Tips & General Advice, Writing1 Comment
How to Spot a High-Quality Writer

How to Spot a High-Quality Writer

Anita Lovett

In today’s content saturated world, spotting a high-quality writer can seem like an impossible task. Everyone and anyone can label themselves a writer minus journalism school or training. The truth is the Internet is bursting at its cyber seams with people branding and labeling themselves as writers, copywriters, creative writers, professional writers, technical writers, and every other sort of writer on the most wanted list. But spotting the one-in-a-million, high-quality writer, that’s tough. Continue reading “How to Spot a High-Quality Writer”