Everyone wants to expand their customer base, be it a massive publicly traded corporation like Apple or a tiny mom and pop store like Strand Bookstore in New York City. Traditionally, expansion and exposure (marketing) has been accomplished through paid advertisement campaigns or word-of-mouth referrals. In today’s technology driven era, the traditional approach has evolved. The blog is one of the most cost-effective means of gaining exposure, building authority, and staking a claim in both cyberspace and the real world. Continue reading “The Value of Blogging: Why Your Business Needs To Blog”