Nowadays, if you’re starting a small business or building a brand, you need to create a company blog. Blogging generates so much value and evergreen, content-driven advertising that you’d be insane to ignore or neglect it. But how do you build … Continue reading How to Build a Blog Readership
Most people think that writing a blog is a one step process. However, there are several steps that good writers take to make sure their content is killer. The process leading up to the final product is both time consuming and methodical. Every writer (and business owner) should devote time to planning their content before moving into the writing process.
Planning blog content is the key to writing a successful post. In order to do this, you must first understand what a blog is, including how it differs from other forms of copy. You will next need to understand what content planning really is. Continue reading “8 Tips for Planning Killer Blog Content”
Everyone wants to expand their customer base, be it a massive publicly traded corporation like Apple or a tiny mom and pop store like Strand Bookstore in New York City. Traditionally, expansion and exposure (marketing) has been accomplished through paid advertisement campaigns or word-of-mouth referrals. In today’s technology driven era, the traditional approach has evolved. The blog is one of the most cost-effective means of gaining exposure, building authority, and staking a claim in both cyberspace and the real world. Continue reading “The Value of Blogging: Why Your Business Needs To Blog”
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