Think about your first interview.
Everyone has endured the uncomfortable, “So, tell me a little bit about yourself” moment. Do you remember scrambling for words?
The great thing about the Internet is that you get to answer that question any way you like with your website’s About page. It’s your place to talk yourself up without feeling awkward. Why not be creative in doing so and reinvent the wheel, so to speak?
How? Here are 10 strategies to writing a strong About page:
#1: Cut the Red Tape
Clearly, if you are reading this right now, you can appreciate a bad About page. Knowing exactly what not to do is important. You can’t fix something if you don’t know where it is broken to begin with. Watch out for problems such as:
- Having a Blank Page: What good is an About page if it is blank?
- Sharing Your Life Story: Don’t share too much information about yourself or your company. No one wants to know how many cats you have, the name of your first date, or how many years it has been since you last saw your grandmother. Your readers care, but not that much.
- Dull Writing: If the writing is dull then your audience has already lost interest in you.
#2: Know Your Audience
No one is going to wander onto your website without reason. Writing a good About page requires knowing who your target audience is.
If your summary tells your audience about your stamp and bottle cap collection, then you missed the mark. The purpose of the About page is to briefly highlight your (or your company’s) capabilities and explain why you are relevant.
#3: Incorporate Clear and Concise Writing
Your About page is introducing your audience to your talents and abilities. Being able to clearly convey what you are saying is important. According to ProBlogger.net, when writing your page, make sure to incorporate the following topics:
- Who you are
- What you can do
- What your audience can expect
- Why you are the right person (or business) to choose
Stay away from wordy sentences, boring tone, and awful grammar. Proofreading your summary at least twice will save you a lot of headache.
#4: A Picture is Worth a Thousand Words
Remember when you were a kid and started reading books without pictures? It was as if your world fell apart, and you didn’t know what to expect. Or you had no desire to use your imagination. Your audience may feel the same way about your About page.
Body language is just as important as the words you write. Some people feel better putting a name to a face. So include some sort of visual aid that reflects you or your company.
A great example can be found in Tech ConneX’s About page. The photo instantly grabs your attention, enticing you to read the copy, and it perfectly reflects their story.
#5: Don’t Forget Your Name
Whether it is your pen name, business name, or real one, make sure it is on your About page. Writing an About page is pointless if your audience has no idea what your name is.
#6: Know Who You Are
Read your About page aloud three times.
Did each time sound different from the last? Was it an accurate description of who you are claiming to be?
It is important to remember that being true to yourself is just as important as being honest with your audience. Your self-truth is the first thing that potential clients and readers are introduced to.
#7: Keep it Short, Sweet, and Simple
If you get winded when reading your About page out loud, it is too long. Keep it short but informative. Consider the following talking points:
- What you do
- Length of your experience
- Awards or certifications you have received
- Where you live
- What you do in your spare time (if it’s understandably relevant)
Just be sure that sharing your extracurricular activities comes after the other talking points.
#8: The Proof is In the Pudding
There is an old saying in the south, “The proof is in the pudding.”
Your words are the pudding, but how can you prove what you are saying is true? The simple solution is to treat your freelance self like a business. Start adding links to different blogs, websites, portfolios, or pieces that you have created. Your audience wants to see that you are living up to what you are saying about yourself.
What if you’re a multi-employee company? You can showcase the relevant experience of your employees, or you can create a project portfolio. You might even consider showcasing your array of happy clientele.
#9: Be a Little Bossy
Once you’ve written a strong About page, it’s time to piece it all together. The last piece is giving your audience a reason to care.
What do you expect them to do with the information you have given them? Your audience needs direction.
Give them a compelling argument by creatively telling (or showing) them why they should trust you. Push them a little by directing them to the next step.
Time is precious. Don’t waste yours or someone else’s.
#10: Browse, Research, and Refine
Whether you are promoting a new book or a new blog, an About page is an important piece of the puzzle. You are your biggest advocate and should be investing quite a bit of time in yourself and your work. One way to do that is to continue polishing your About Me page. Take a look at the following tools to help you reach your personal and business goals:
- Browse: Visit different About pages. The magnitude of that person’s popularity is irrelevant. How is their About page? Are there grammatical errors? Is it boring? How did they incorporate visual aids? Make a pros and cons list and decide which elements would work for your page.
- Research: Even if it seems irrelevant, research different content strategies. If you consider yourself an enterprise, then you can attract more people to your website. That is always a good thing.
- Refine: Make changes. Look over your About page at least once a month. Has anything changed? Do you have something to add or take away? Having someone else review it occasionally is not a bad idea. A fresh pair of eyes will help you see what you overlooked.
There you have it. Now you are an About page connoisseur. You have the tools and the know-how to talk about yourself. The best part is that there are no more sweaty hands or awkward silences to fret if you use these 10 strategies to write an awesome About page.